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Principles of Marketing, v. 1.0

by John F. Tanner Jr. and Mary Anne Raymond

12.3 Discussion Questions and Activities

Discussion Questions

  1. Explain three different types of public relations tools that a company can use to generate interest in its products.
  2. As the manufacturer of small appliances, explain how you might plan to use both a push strategy and pull strategy.
  3. What type of sales promotions do you feel are most effective for college students?


  1. Create a sales promotion you think will attract a lot of students to your favorite fast-food restaurant.
  2. Write a press release about special activities your college or university is doing to help the environment or community.