Study Aids:
Click the Study Aids tab at the bottom of the book to access your Study Aids (usually practice quizzes and flash cards).
Study Pass:
Study Pass is our latest digital product that lets you take notes, highlight important sections of the text using different colors, create "tags" or labels to filter your notes and highlights, and print so you can study offline. Study Pass also includes interactive study aids, such as flash cards and quizzes.
Highlighting and Taking Notes:
If you've purchased the All Access Pass or Study Pass, in the online reader, click and drag your mouse to highlight text. When you do a small button appears – simply click on it! From there, you can select a highlight color, add notes, add tags, or any combination.
Printing:
If you've purchased the All Access Pass, you can print each chapter by clicking on the Downloads tab. If you have Study Pass, click on the print icon within Study View to print out your notes and highlighted sections.
Search:
To search, use the text box at the bottom of the book. Click a search result to be taken to that chapter or section of the book (note you may need to scroll down to get to the result).
View Full Student FAQs
10.6 References
“3.5 Million Thresher’s Vouchers and Counting: How Stormhoek—a Small South African Winery—Is Changing the Way That Wine Is Communicated and Sold Forever,” PR Newswire, December 5, 2006, http://www.prnewswire.de/cgi/news/release?id=185858 (accessed May 10, 2008).
“Firebox: New Viral Game for Dotcom,” Inbox DMG, http://in-box.co.uk/work.php?cid=Firebox (accessed May 10, 2008).
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (New York: Back Bay Books, 2002).
Heather Hopkins, “Threshers Voucher Creates Storm Online,” Hitwise, December 5, 2006, http://weblogs.hitwise.com/heather-hopkins/2006/12/threshers_voucher_creates_stor.html (accessed May 10, 2008).
“The Likelihood That People Will Share Branded Versus Non-branded Content,” Viral Manager, http://www.viralmanager.com/strategy/research_documents/The_Impact_of_Branding_on_Virals (accessed May 10, 2008).
“MSN Hotmail: From Zero to 30 Million Members in 30 Months,” Microsoft, February 8, 1999, http://www.microsoft.com/presspass/features/1999/02-08hotmail.mspx (accessed May 10, 2008).
“Private Sale at Thresher’s,” Stormhoek, November 24, 2006, http://www.stormhoek.com/archives/2006/11/private_web_onl.php (accessed May 10, 2008).
“Web Discount Frenzy at Threshers,” BBC News, December 1, 2006, http://news.bbc.co.uk/2/hi/business/6198828.stm (accessed May 10, 2010).