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Study Pass is our latest digital product that lets you take notes, highlight important sections of the text using different colors, create "tags" or labels to filter your notes and highlights, and print so you can study offline. Study Pass also includes interactive study aids, such as flash cards and quizzes.
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12.3 Discussion Questions and Activities
Discussion Questions
- Explain three different types of public relations tools that a company can use to generate interest in its products.
- As the manufacturer of small appliances, explain how you might plan to use both a push strategy and pull strategy.
- What type of sales promotions do you feel are most effective for college students?
Activities
- Create a sales promotion you think will attract a lot of students to your favorite fast-food restaurant.
- Write a press release about special activities your college or university is doing to help the environment or community.