Table of Contents:
Use the TOC to navigate your way through the book. When you select a chapter the sections within will be revealed. Also, as you scroll down within a chapter the section you’re in will highlight.
Searching:
At the bottom of the book you’ll find your search field. When you enter a search term the results will slide up. Click one to be taken to that area of the book.
Study Aids:
If you’re purchased the All Access Pass and are ready to challenge yourself, click the Study Aids tab at the bottom of the book to reveal your Study Aid choices. Use the drag handles on the left to resize.
13.2 Logo
The new msnbc.com logo was a key change in the brand. The new logo was more Web-centric, and the lowercase letters made it more welcoming to readers.
While part of the team concentrated on the creative production elements, Danielle and Katie focused in with Catherine and her colleague Gina Stikes on how to present the campaign to the press.
SS+K used a press release, as you learned about in Chapter 9 "Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics", to disseminate information about the campaign launch. But even before that, the PR team had given the Wall Street Journal an exclusive or first chance to cover a story. The reporter interviewed Catherine as well as Marty and some other folks from SS+K so that on the same day the campaign launched, the world was reading about it.