Study Aids:
Click the Study Aids tab at the bottom of the book to access your Study Aids (usually practice quizzes and flash cards).
Study Pass:
Study Pass is our latest digital product that lets you take notes, highlight important sections of the text using different colors, create "tags" or labels to filter your notes and highlights, and print so you can study offline. Study Pass also includes interactive study aids, such as flash cards and quizzes.
Highlighting and Taking Notes:
If you've purchased the All Access Pass or Study Pass, in the online reader, click and drag your mouse to highlight text. When you do a small button appears – simply click on it! From there, you can select a highlight color, add notes, add tags, or any combination.
Printing:
If you've purchased the All Access Pass, you can print each chapter by clicking on the Downloads tab. If you have Study Pass, click on the print icon within Study View to print out your notes and highlighted sections.
Search:
To search, use the text box at the bottom of the book. Click a search result to be taken to that chapter or section of the book (note you may need to scroll down to get to the result).
View Full Student FAQs
13.2 Logo
Figure 13.3
The new msnbc.com logo was a key change in the brand. The new logo was more Web-centric, and the lowercase letters made it more welcoming to readers.
While part of the team concentrated on the creative production elements, Danielle and Katie focused in with Catherine and her colleague Gina Stikes on how to present the campaign to the press.
SS+K used a press release, as you learned about in Chapter 9 "Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics", to disseminate information about the campaign launch. But even before that, the PR team had given the Wall Street Journal an exclusive or first chance to cover a story. The reporter interviewed Catherine as well as Marty and some other folks from SS+K so that on the same day the campaign launched, the world was reading about it.