Click the Study Aids tab at the bottom of the book to access your Study Aids (usually practice quizzes and flash cards).
Study Pass is our latest digital product that lets you take notes, highlight important sections of the text using different colors, create "tags" or labels to filter your notes and highlights, and print so you can study offline. Study Pass also includes interactive study aids, such as flash cards and quizzes.
Highlighting and Taking Notes:
If you've purchased the All Access Pass or Study Pass, in the online reader, click and drag your mouse to highlight text. When you do a small button appears – simply click on it! From there, you can select a highlight color, add notes, add tags, or any combination.
If you've purchased the All Access Pass, you can print each chapter by clicking on the Downloads tab. If you have Study Pass, click on the print icon within Study View to print out your notes and highlighted sections.
To search, use the text box at the bottom of the book. Click a search result to be taken to that chapter or section of the book (note you may need to scroll down to get to the result).
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13.8 NewsBreaker Live
The final push of the campaign came in June with the launch of the first-ever in-cinema interactive audience game, NewsBreaker Live. The game premiered in Los Angeles before the movie Spider-Man 3 and then moved on to Philadelphia and White Plains, New York.
msnbc.com introduced the first-ever audience in-cinema game: NewsBreaker Live. SS+K worked with the Brand Experience Lab and The Bridge Cinemas to produce and present this game. Audience members control the action on the screen by waving their arms. See the YouTube demo at http://www.youtube.com/watch?v=y6izXII54Qc.
The campaign centered on the overarching brand message, but there are also instances where you use your media buys to promote elements of your company or other marketing efforts. A few examples would be a flyer about an event or a newspaper ad about a sponsorship. Each print ad had the URL http://www.spectrum.msnbc.com.
Press coverage and management was ongoing throughout the campaign. It was led by Danielle Tracy and supported and implemented by Katie O’Kane and others.
Danielle Tracy talks about launching the PR effort around the msnbc.com campaign.