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Chapter 6 Clean Products and Health
Businesses and consumers are increasingly seeking, even demanding, safer and nontoxic products. Forward-thinking entrepreneurial firms now incorporate sustainable design considerations to provide preferred design and product formulations. This chapter provides examples of companies that have adopted sustainability strategies and as a consequence designed better, healthier, and cleaner products. In these case examples we see companies applying systems and molecular thinking approaches, green chemistry concepts, cradle-to-cradle design ideas, and green supply-chain practices to meet the growing demand for “clean” products.
We introduce this chapter with a background discussion on green supply chains. This background material applies to all the cases, not just those in this chapter. It is important to understand that an individual company’s “clean” and “green” operations and strategy may be real and laudable, but sustainability is a systems concept that, at minimum, applies to the network of suppliers and buyers composing the value chain. Students should be sure to apply the green supply chain background information to all the cases discussed.