Chapter 2 Key Measures and Relationships
A Simple Business Venture
In this chapter we will be covering some of the key measures and relationships of a business operation. To help illustrate these concepts, we will consider the following simple business venture opportunity.
Suppose three students like spending time at the beach. They have pondered whether they could work and live at the beach during their summer break and learned that they could lease a small building by the beach with existing freezer capacity and apply for a local license to sell ice cream bars.