Marketing Textbooks

Disciplines
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“Flat World gives students the choice as to how much they want to spend. I'm concerned about book prices. That's why I explored this option.”

Saul W. Adelman

Miami University-Oxford

Title

Author(s)

Discipline

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Consumer Behavior
  • Joe Sirgy
  • Don R. Rahtz
  • Laura Portolese Dias
  • Marketing Textbooks
Developing New Products and Services
  • G. Lawrence Sanders
  • Marketing Textbooks
eMarketing: The Essential Guide to Online Marketing
  • Rob Stokes
  • Marketing Textbooks
Launch! Advertising and Promotion in Real Time
  • Michael Solomon
  • Lisa Duke Cornell
  • Amit Nizan
  • Marketing Textbooks
Mastering Public Relations
  • Shannon A. Bowen
  • Brad Rawlins
  • Thomas Martin
  • Marketing Textbooks
Principles of Marketing
  • Jeff Tanner
  • Mary Anne Raymond
  • Marketing Textbooks
The Power of Selling
  • Kimberly Richmond
  • Marketing Textbooks

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