Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content
Newer Version Available
Cover of Mastering Strategic Management v1.0
Published: 
December 2011
Page Count: 
292
ISBN (Digital): 
978-1-4533-3238-2

Mastering Strategic Management

Version 1.0
By Dave Ketchen and Jeremy Short

Included Supplements

Key Features

Teaching Strategic Management? Adopt this college textbook as is or personalize it online at Flat World. Change chapter titles, move content with ease, and delight in how much less your students pay. We publish peer-reviewed textbooks by expert authors. You make them perfect for your course.

Students

Online Access Price:  $36.95 Color Printed Textbook with Online Access Price:  $63.95
Buy This Book Redeem My Code

 

Mastering Strategic Management

 

Dave Ketchen and Jeremy Short

In writing Mastering Strategic Management, the authors’ goals were simple:

 

      • Help students become more seasoned and polished public speakers
      • Emphasize the importance of ethics in communication

This textbook is suitable for these courses: Strategic Management

This textbook is suitable for 2 and 4 year institutions.

PEDAGOGICAL FEATURES:

Mastering Strategic Management is designed to enhance student engagement in three innovative ways:

      • VISUAL ADAPTATIONS OF KEY CONCEPTS:

It is well documented that many of today’s students are visual learners. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today.

      • REAL WORLD COMPANY EXAMPLES:

Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.

      • “STRATEGY AT THE MOVIES”:

This feature, in each chapter, links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies.

  • About the Authors
  • Acknowledgments
  • Dedications
  • Preface

    • Chapter 1: Mastering Strategy: Art and Science

  • 1.1 Defining Strategic Management and Strategy
  • 1.2 Intended, Emergent, and Realized Strategies
  • 1.3 The History of Strategic Management
  • 1.4 Understanding the Strategic Management Process
  • 1.5 Conclusion

    • Chapter 2: Leading Strategically

  • 2.1 Vision, Mission, and Goals
  • 2.2 Assessing Organizational Performance
  • 2.3 The CEO as Celebrity
  • 2.4 Entrepreneurial Orientation
  • 2.5 Conclusion

    • Chapter 3: Evaluating the External Environment

  • 3.1 The Relationship between an Organization and Its Environment
  • 3.2 Evaluating the General Environment
  • 3.3 Evaluating the Industry
  • 3.4 Mapping Strategic Groups
  • 3.5 Conclusion

    • Chapter 4: Managing Firm Resources

  • 4.1 Resource-Based Theory
  • 4.2 Intellectual Property
  • 4.3 Value Chain
  • 4.4 Beyond Resource-Based Theory: Other Views on Firm Performance
  • 4.5 SWOT Analysis
  • 4.6 Conclusion

    • Chapter 5: Selecting Business-Level Strategies

  • 5.1 Understanding Business-Level Strategy through “Generic Strategies”
  • 5.2 Cost Leadership
  • 5.3 Differentiation
  • 5.4 Focused Cost Leadership and Focused Differentiation
  • 5.5 Best-Cost Strategy
  • 5.6 Stuck in the Middle
  • 5.7 Conclusion

    • Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves

  • 6.1 Making Competitive Moves
  • 6.2 Responding to Competitors’ Moves
  • 6.3 Making Cooperative Moves
  • 6.4 Conclusion

    • Chapter 7: Competing in International Markets

  • 7.1 Advantages and Disadvantages of Competing in International Markets
  • 7.2 Drivers of Success and Failure When Competing in International Markets
  • 7.3 Types of International Strategies
  • 7.4 Options for Competing in International Markets
  • 7.5 Conclusion

    • Chapter 8: Selecting Corporate-Level Strategies

  • 8.1 Concentration Strategies
  • 8.2 Vertical Integration Strategies
  • 8.3 Diversification Strategies
  • 8.4 Strategies for Getting Smaller
  • 8.5 Portfolio Planning and Corporate-Level Strategy
  • 8.6 Conclusion

    • Chapter 9: Executing Strategy through Organizational Design

  • 9.1 The Basic Building Blocks of Organizational Structure
  • 9.2 Creating an Organizational Structure
  • 9.3 Creating Organizational Control Systems
  • 9.4 Legal Forms of Business
  • 9.5 Conclusion

    • Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

  • 10.1 Boards of Directors
  • 10.2 Corporate Ethics and Social Responsibility
  • 10.3 Understanding Thought Patterns: A Key to Corporate Leadership?
  • 10.4 Conclusion
    • Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

    Instructor’s Manual

    PowerPoint Lecture Notes

    PowerPoint Lecture Notes

    A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

    PowerPoint Lecture Notes

    Test Generator

    Test Generator

    Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

    Test Bank Files for Import to Learning Management Systems

    Test Bank Files for Import to Learning Management Systems

    For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

    Test Item File

    Test Item File

    Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

    At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


    Sign up for FlatWorld

    Already registered? Sign in here

    Dave Ketchen Auburn University

    Dave Ketchen serves as Harbert Eminent Scholar and Professor of Management at Auburn University. An award-winning educator, Ketchen teaches courses in Strategic Management, Principles of Management, Franchising, and the Business of Brewing. His research interests include strategic management, entrepreneurship, research methods, and strategic supply-chain management. He has published more than one hundred eighty articles in journals such as Administrative Science Quarterly, Academy of Management Journal, and Strategic Management Journal. He has served on thirteen editorial boards, including those of Academy of Management Review, Strategic Management Journal, and Journal of Management Studies. He has served as associate editor for eight journals, including Academy of Management Journal, Strategic Entrepreneurship Journal, Journal of International Business Studies, and Organizational Research Methods. Ketchen serves on the board of directors for the Why Not Win Institute, has acted as an expert witness, and has assisted a variety of private- and public-sector entities with strategic planning. He is the former chair of the board of directors for Alabama Launchpad (a statewide startup competition) and served on the Steering Committee for the Michelin Development–East Alabama (an entity that provided low-interest loans to fuel job creation). He has written for the Wall Street Journal, The Hill, The Conversation, and other leading outlets for business insights.

    Jeremy Short University of North Texas - Denton

    Jeremy Short (PhD Louisiana State University) is the G. Brint Ryan Chair in Entrepreneurship at the University of North Texas. His research examines crowdfunding and the drivers of business performance in both entrepreneurial and larger firms. Jeremy’s teaching expertise was recognized with the Regent’s Award for Superior Teaching when he was on faculty at the University of Oklahoma. Jeremy has also written several traditional and unorthodox low-cost textbooks including a graphic novel focusing on management and entrepreneurship (Atlas Black: The Complete Adventure), as well as a graphic novel focusing on franchising and family business (Tales of Garcón: The Franchise Players). Jeremy was inducted as a Southern Management Association Fellow on several factors, including the publication of more than 100 articles and book chapters in such journals as Academy of Management Journal, Strategic Management Journal, Strategic Entrepreneurship Journal, Organization Science, Personnel Psychology, Organizational Behavior and Human Decision Processes, Academy of Management Learning and Education, and Journal of Business Venturing. His work has also been featured in media outlets such as CNBC, Forbes, Scientific American Mind, The Wall Street Journal, BizEd, Franchise Times, Tulsa World, and The Oklahoman. Jeremy also served as editor for several leading journals including Journal of Management, Entrepreneurship Theory & Practice, Organizational Research Methods, and Family Business Review. 

    Back to top