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Cover of Understanding Media and Culture: An Introduction to Mass Communication v1.0.2
Published: 
September 2013
Page Count: 
462
ISBN (Digital): 
978-1-4533-5609-8

Understanding Media and Culture: An Introduction to Mass Communication

Custom Version 1.0.2
By Jack Lule
Adapted by dean colby

Included Supplements

Key Features

Teach Introduction to Mass Communication? Flat World gives faculty the open license and tools to easily personalize textbooks online. Change words, move chapters -- now a textbook by expert authors precisely fits your syllabus, all at a fair price for your students.

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  • Image Credits
  • Acknowledgments
  • About the Author

    • Chapter 1: Introduction for CU JOUR1001 Students

  • 1.1 Change this Name

    • Chapter 2: How to Write An Essay For JOUR1001

  • 2.1 Change this Name

    • Chapter 3: Media and Culture

  • 3.1 The Lost Cell Phone
  • 3.2 Intersection of American Media and Culture
  • 3.3 How Did We Get Here? The Evolution of Media
  • 3.4 How Did We Get Here? The Evolution of Culture
  • 3.5 Media Mix: Convergence
  • 3.6 Cultural Values Shape Media; Media Shape Cultural Values
  • 3.7 Mass Media and Popular Culture
  • 3.8 Media Literacy

    • Chapter 4: Media Effects

  • 4.1 Harry Potter and the Media Bogeyman
  • 4.2 Mass Media and Its Messages
  • 4.3 Media Effects Theories
  • 4.4 Methods of Researching Media Effects
  • 4.5 Media Studies Controversies

    • Chapter 5: Books

  • 5.1 A Lost Generation of Readers?
  • 5.2 History of Books
  • 5.3 Books and the Development of U.S. Popular Culture
  • 5.4 Major Book Formats
  • 5.5 Current Publishing Trends
  • 5.6 The Influence of New Technology

    • Chapter 6: Newspapers

  • 6.1 Newspaper Wars
  • 6.2 History of Newspapers
  • 6.3 Different Styles and Models of Journalism
  • 6.4 How Newspapers Control the Public’s Access to Information and Impact American Pop Culture
  • 6.5 Current Popular Trends in the Newspaper Industry
  • 6.6 Online Journalism Redefines News

    • Chapter 7: Magazines

  • 7.1 Changing Times, Changing Tastes
  • 7.2 History of Magazine Publishing
  • 7.3 The Role of Magazines in the Development of American Popular Culture
  • 7.4 Major Publications in the Magazine Industry
  • 7.5 How Magazines Control the Public’s Access to Information
  • 7.6 Specialization of Magazines
  • 7.7 Influence of the Internet on the Magazine Industry

    • Chapter 8: Music

  • 8.1 From Social Networking to Stardom
  • 8.2 The Evolution of Popular Music
  • 8.3 The Reciprocal Nature of Music and Culture
  • 8.4 Current Popular Trends in the Music Industry
  • 8.5 Influence of New Technology

    • Chapter 9: Radio

  • 9.1 Terrestrial Radio Stumbles Into the Digital Age
  • 9.2 Evolution of Radio Broadcasting
  • 9.3 Radio Station Formats
  • 9.4 Radio’s Impact on Culture
  • 9.5 Radio’s New Future

    • Chapter 10: Movies

  • 10.1 Are 3-D Effects Creating Two-Dimensional Films?
  • 10.2 The History of Movies
  • 10.3 Movies and Culture
  • 10.4 Issues and Trends in Film
  • 10.5 The Influence of New Technology

    • Chapter 11: Television

  • 11.1 Rethinking Content Delivery
  • 11.2 The Evolution of Television
  • 11.3 The Relationship Between Television and Culture
  • 11.4 Issues and Trends in the Television Industry
  • 11.5 Influence of New Technologies

    • Chapter 12: Electronic Games and Entertainment

  • 12.1 Want to Get Away?
  • 12.2 The Evolution of Electronic Games
  • 12.3 Influential Contemporary Games
  • 12.4 The Impact of Video Games on Culture
  • 12.5 Controversial Issues
  • 12.6 Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication

    • Chapter 13: The Internet and Social Media

  • 13.1 Cleaning Up Your Online Act
  • 13.2 The Evolution of the Internet
  • 13.3 Social Media and Web 2.0
  • 13.4 The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication
  • 13.5 Issues and Trends

    • Chapter 14: Advertising and Public Relations

  • 14.1 The Subservient Chicken
  • 14.2 Advertising
  • 14.3 Public Relations

    • Chapter 15: Economics of Mass Media

  • 15.1 Media Conglomerate or Monopoly?
  • 15.2 Characteristics of Media Industries
  • 15.3 The Internet’s Effects on Media Economies
  • 15.4 Digital Divide in a Global Economy
  • 15.5 Information Economy
  • 15.6 Globalization of Media
  • 15.7 Cultural Imperialism

    • Chapter 16: Ethics of Mass Media

  • 16.1 TMZ, Tabloids, and Celebrity Gossip: Freedom of the Press or Invasion of Privacy?
  • 16.2 Ethical Issues in Mass Media
  • 16.3 News Media and Ethics
  • 16.4 Ethical Considerations of the Online World

    • Chapter 17: Media and Government

  • 17.1 Facebook versus the FTC
  • 17.2 Government Regulation of Media
  • 17.3 The Law and Mass Media Messages
  • 17.4 Censorship and Freedom of Speech
  • 17.5 Intellectual Property Issues in the Mass Media
  • 17.6 Digital Democracy and Its Possible Effects
  • 17.7 Media Influence on Laws and Government

    • Chapter 18: The Future of Mass Media

  • 18.1 The Tablet Computer: A New Digital Age?
  • 18.2 Changes in Media Over the Last Century
  • 18.3 Information Delivery Methods
  • 18.4 Modern Media Delivery: Pros and Cons
  • 18.5 Current Trends in Electronic Media
  • 18.6 Privacy Laws and the Impact of Digital Surveillance
  • 18.7 Mass Media, New Technology, and the Public
    • Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

    Instructor’s Manual

    PowerPoint Lecture Notes

    PowerPoint Lecture Notes

    A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

    PowerPoint Lecture Notes

    Test Item File

    Test Item File

    Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

    At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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    Jack Lule Lehigh University

    Jack Lule (PhD University of Georgia) is the Iacocca Endowed Professor of Journalism and Communication and Professor of Global Studies at Lehigh University. His research interests include globalization and media, international communication, international news reporting, cultural and critical studies of news, online journalism, and teaching with technology. Jack is the author of the award-winning Daily News, Eternal Stories: The Mythological Role of Journalism, published by Guilford Press. Called “a landmark book in the sociology of news,” the book argues that ancient myths can be found daily in current news pages. He is also the author of Globalization and Media: Global Village of Babel, now in its 4th edition. Jack has written more than 50 scholarly articles and book chapters; contributed to numerous newspapers and periodicals including The Philadelphia Inquirer, and has served as a commentator about the news on National Public Radio, the BBC, and other media outlets. Jack is a member of the editorial board of Journalism and Mass Communication Quarterly, Journalism and Communication Monographs, and Critical Studies in Media Communication. He has been awarded grants from The New York Times Company Foundation, the National Endowment for the Humanities and others, and he has received four Lehigh teaching awards.

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