Mastering Public Relations provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.

Bowen, Rawlins, and Martin bring to bear on the topic of public relations management their research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. There is not a more experienced author team to help you teach your students the practice of PR.

Throughout the text, the authors integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

If you want to bring your students a strong mix of theory and applications in your PR course, then review Bowen, Rawlins, and Martin's Mastering Public Relations today.

• Shannon A. Bowen
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• Brad Rawlins
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• Thomas Martin
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