Textbook Details
Small Business Management in the 21st Century v1.0.1
- By:
- David T. Cadden and Sandra L. Lueder
- Published:
- August 2013
- Discipline:
- Management & Organization Textbooks
- ISBN (Digital):
- 978-1-4533-5612-8
Brief Table of Contents
Chapter 1: Your Business Idea: The Quest for Value
Chapter 2: Marketing Basics
Chapter 3: Marketing Strategy
Chapter 4: Accounting and Cash Flow
Chapter 5: Financial Management
Chapter 6: Supply Chain Management: You Better Get It Right
Chapter 7: People and Organization
Chapter 8: The Search for Efficiency and Effectiveness
Chapter 9: E-Business and E-Commerce
Chapter 10: Family Businesses
Chapter 11: Going Global: Yes or No?
Chapter 12: Icebergs and Escapes
Chapter 13: The Business Plan
Appendix A: Appendix: A Sample Business Plan
Chapter 14: Appendix: The Marketing Plan
Chapter 15: Appendix: Foundations for Small Business