Textbook Details
Small Business Management in the 21st Century v1.0.1
- By:
- David T. Cadden and Sandra L. Lueder
- Published:
- August 2013
- Discipline:
- Management & Organization Textbooks
- ISBN (Digital):
- 978-1-4533-5906-8
Brief Table of Contents
Chapter 1: The Business Plan
Chapter 2: Foundations for Small Business
Chapter 3: Your Business Idea: The Quest for Value
Chapter 4: E-Business and E-Commerce
Chapter 5: Marketing Basics
Chapter 6: Marketing Strategy
Chapter 7: The Marketing Plan
Chapter 8: Accounting and Cash Flow
Chapter 9: Financial Management
Chapter 10: Supply Chain Management: You Better Get It Right
Chapter 11: People and Organization
Chapter 12: The Search for Efficiency and Effectiveness
Chapter 13: Icebergs and Escapes
Chapter 14: Going Global: Yes or No?
Appendix A: Appendix: A Sample Business Plan