Textbook Details
Small Business Management in the 21st Century v1.0.1
- By:
- David T. Cadden and Sandra L. Lueder
- Published:
- November 2015
- Discipline:
- Management & Organization Textbooks
- ISBN (Digital):
- 978-1-4533-7362-0
Brief Table of Contents
Chapter 1: Foundations for Small Business
Chapter 2: Your Business Idea: The Quest for Value
Chapter 3: The Business Plan
Chapter 4: Accounting and Cash Flow
Chapter 5: Financial Management
Chapter 6: E-Business and E-Commerce
Chapter 7: Icebergs and Escapes
Chapter 8: Marketing Strategy
Chapter 9: The Marketing Plan
Chapter 10: Supply Chain Management: You Better Get It Right
Chapter 11: People and Organization
Chapter 12: The Search for Efficiency and Effectiveness
Chapter 13: Family Businesses
Appendix A: Appendix: A Sample Business Plan