Textbook Details
International Business: Opportunities and Challenges in a Flattening World v2.0.1
- By:
- Mason A. Carpenter and Sanjyot P. Dunung
- Published:
- April 2017
- Discipline:
- Management & Organization Textbooks
- ISBN (Digital):
- 978-1-4533-8478-7
Brief Table of Contents
Chapter 1: Introduction
Chapter 2: International Trade and Foreign Direct Investment
Chapter 3: Culture and Business
Chapter 4: International Expansion and Global Market Opportunity Assessment
Chapter 5: Exporting, Importing, and Global Sourcing
Chapter 6: Strategy and International Business
Chapter 7: Winning through Effective, Global Talent Management
Chapter 8: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management