Textbook Details
- By:
- Karen Collins
- Published:
- January 2013
- Discipline:
- General Business Textbooks
- ISBN (Digital):
- 978-1-4533-5129-1
Brief Table of Contents
Chapter 1: The Foundations of Business
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Business in a Global Environment
Chapter 4: Selecting a Form of Business Ownership
Chapter 5: The Challenges of Starting a Business
Chapter 6: Managing for Business Success
Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
Chapter 8: Teamwork and Communications
Chapter 9: Marketing: Providing Value to Customers
Chapter 10: Product Design and Development
Chapter 11: Operations Management in Manufacturing and Service Industries
Chapter 12: The Role of Accounting in Business
Chapter 13: Managing Financial Resources
Chapter 14: Personal Finances
Chapter 15: Managing Information and Technology
Chapter 16: The Legal and Regulatory Environment of Business