Textbook Details
- By:
- Karen Collins
- Published:
- January 2012
- Discipline:
- General Business Textbooks
- ISBN (Digital):
- 978-1-4533-3346-4
Brief Table of Contents
Chapter 1: The Foundations of Business
Chapter 2: The Challenges of Starting a Business
Chapter 3: Selecting a Form of Business Ownership
Chapter 4: Business in a Global Environment
Chapter 5: Managing for Business Success
Chapter 6: Product Design and Development
Chapter 7: Marketing: Providing Value to Customers
Chapter 8: The Legal and Regulatory Environment of Business
Chapter 9: Business Ethics and Social Responsibility
Chapter 10: The Role of Accounting in Business
Chapter 11: Managing Financial Resources
Chapter 12: Managing Information and Technology
Chapter 13: Recruiting, Motivating, and Keeping Quality Employees
Chapter 14: Teamwork and Communications
Chapter 15: Operations Management in Manufacturing and Service Industries
Chapter 16: Personal Finances