Textbook Details
- By:
- John Gallaugher
- Published:
- January 2013
- Discipline:
- Information Systems Textbooks
- ISBN (Digital):
- 978-1-4533-4623-5
Brief Table of Contents
Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
Chapter 3: Zara: Fast Fashion from Savvy Systems
Chapter 4: Netflix in Two Acts: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
Chapter 6: Understanding Network Effects
Chapter 7: Social Media, Peer Production, and Web 2.0
Chapter 8: Facebook: Building a Business from the Social Graph
Chapter 9: Understanding Software: A Primer for Managers
Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free
Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
Chapter 12: A Manager’s Guide to the Internet and Telecommunications
Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
Chapter 14: Google in Three Parts: Search, Online Advertising, and Beyond