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Information Systems: A Manager's Guide to Harnessing Technology, v. 2.0
- By: John Gallaugher
- Version: 2.0 other versions
- Pub Date: August 2013
- eISBN: 978-1-4533-5780-4
- Pages: 392
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Table of Contents:
- About the Author
- Chapter 1: Setting the Stage: Technology and the Modern Enterprise
- Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
- Chapter 3: Zara: Fast Fashion from Savvy Systems
- Chapter 4: Netflix in Two Acts: The Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits
- Chapter 5: Moore’s Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager
- Chapter 6: Amazon.com: An Empire Stretching from Cardboard Box to Kindle to Cloud
- Chapter 7: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
- Chapter 8: Social Media, Peer Production, and Web 2.0
- Chapter 9: Facebook: Building a Business from the Social Graph
- Chapter 10: Understanding Software: A Primer for Managers
- Chapter 11: Software in Flux: Partly Cloudy and Sometimes Free
- Chapter 12: The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage
- Chapter 13: A Manager’s Guide to the Internet and Telecommunications
- Chapter 14: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
- Chapter 15: Google in Three Parts: Search, Online Advertising, and Beyond
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Access to the online book only with study tools like note-taking and highlighting; study aids like flashcards; and study view, which collapses each chapter into key terms and key takeaways.
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John Gallaugher of Boston College was one of BusinessWeek’s "Professors of the Year." His widely popular textbook offers a proven approach that has garnered student praise and increased IS enrollment. It engages students to think deeper and more practically about the space where business and technology meet. There is no other Information Systems author today who keeps his text as "up-to-the-month" current.
Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned.
What's New in 2.0
For a comprehensive list of what's new in version 2.0, click here. For regular updates, follow Gallaugher’s blog, The Week In Geek, and connect with him on Twitter at @gallaugher.
Here's a small preview of what’s new in 2.0:
- Ch 1: “Young Tech” section covers Tumblr and Instagram. “Tech in HR” explores “Social Media and the New Resume."
- Ch 2: The social sharing success of Fab.com related to virality, raising awareness, and building ‘Brand’.
- Ch 3: Many updates to the popular Zara case.
- Ch 4: Netflix case substantially re-written for currency, including new coverage about the company’s much talked about culture, and the firm’s rise, fall, and return.
- Ch 5: Many new examples, sidebars and updates, as well as a new section on disruptive innovation/disruptive technologies.
- Ch 6: Entirely NEW chapter on Amazon.com that can be tackled in three parts.
- Ch 8: "Social Media, Peer Production and Web 2.0" includes several new examples. Instagram, Tumblr, SnapChat, WhatsApp, Pinterest, Reddit, Quora, GitHub, and StackOverflow all receive mention.
- Ch 9: The Facebook Chapter has been refined and updated.
This textbook comes with the following materials that you can use in your classroom.Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.Instructor Manual
The Instructor Manual will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a wholeTest Generator
Prefer printable tests? Download our test generator powered by Brownstone and start creating printable tests today! We offer a test generator for both PC and Mac users.Testbank for Import to Learning Management System
We have taken our test item file and created files to import into the following Learning Management Systems*: Blackboard, Angel, Moodle, WebCT. We also support a Respondus Neutral file that you can use to easily import our questions in any LMS supported by Respondus. * Please note that only certain versions of each LMS are supported. Click on Supplements for detailed information
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