Brief Table of Contents

Chapter 1: Setting the Stage: Technology and the Modern Enterprise

Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers

Chapter 3: Netflix in Two Acts: The Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Chapter 4: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

Chapter 5: Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager

Chapter 6: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Chapter 7: Social Media, Peer Production, and Web 2.0

Chapter 8: Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph

Chapter 9: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets through Technology

Chapter 10: Understanding Software: A Primer for Managers

Chapter 11: Software in Flux: Open Source, Cloud, Virtualized and App-driven Shifts

Chapter 12: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Chapter 13: A Manager’s Guide to the Internet and Telecommunications

Chapter 14: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

Chapter 15: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity