Textbook Details
- By:
- John Gallaugher
- Published:
- January 2017
- Discipline:
- Information Systems Textbooks
- ISBN (Digital):
- 978-1-4533-8244-8
Brief Table of Contents
Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: A Manager’s Guide to the Internet and Telecommunications
Chapter 3: Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager
Chapter 4: Software in Flux: Open Source, Cloud, Virtualized and App-driven Shifts
Chapter 5: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
Chapter 6: Social Media, Peer Production, and Web 2.0
Chapter 7: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
Chapter 8: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage
Chapter 9: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
Chapter 10: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)