Textbook Details
Mastering Strategic Management v1.0.2
- By:
- Dave Ketchen and Jeremy Short
- Published:
- January 2014
- Discipline:
- Management & Organization Textbooks
- ISBN (Digital):
- 978-1-4533-5996-9
Brief Table of Contents
Chapter 1: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
Chapter 2: Mastering Strategy: Art and Science
Chapter 3: Leading Strategically
Chapter 4: Evaluating the External Environment
Chapter 5: Managing Firm Resources
Chapter 6: Selecting Business-Level Strategies
Chapter 7: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
Chapter 8: Selecting Corporate-Level Strategies