Textbook Details
eMarketing: The Essential Guide to Online Marketing v1.0.1
- By:
- Rob Stokes
- Published:
- January 2013
- Discipline:
- ISBN (Digital):
- 978-1-4533-5099-7
Brief Table of Contents
Chapter 1: Introduction to eMarketing
Chapter 2: Web Site Development and Design
Chapter 3: Online Copywriting
Chapter 4: Search Engine Optimization
Chapter 5: Online Advertising
Chapter 6: Pay per Click Advertising
Chapter 7: Search Engine Marketing
Chapter 8: Social Media
Chapter 9: Mobile Marketing
Chapter 10: Customer Relationship Management
Chapter 11: E-mail Marketing
Chapter 12: eMarketing Strategy
Chapter 13: Web Analytics and Conversion Optimization
Chapter 14: Online Reputation Management
Chapter 15: Web Public Relations