Textbook Details
eMarketing: The Essential Guide to Online Marketing v1.0.1
- By:
- Rob Stokes
- Published:
- January 2014
- Discipline:
- ISBN (Digital):
- 978-1-4533-6194-8
Brief Table of Contents
Chapter 1: Introduction to eMarketing
Chapter 2: eMarketing Strategy
Chapter 3: Market Research
Chapter 4: Crowdsourcing
Chapter 5: Web Site Development and Design
Chapter 6: Online Copywriting
Chapter 7: Mobile Marketing
Chapter 8: E-mail Marketing
Chapter 9: Online Advertising
Chapter 10: Affiliate Marketing
Chapter 11: Search Engine Marketing
Chapter 12: Search Engine Optimization
Chapter 13: Pay per Click Advertising
Chapter 14: Viral Marketing
Chapter 15: Social Media
Chapter 16: Web Public Relations
Chapter 17: Online Reputation Management
Chapter 18: Customer Relationship Management
Chapter 19: Web Analytics and Conversion Optimization