Textbook Details
eMarketing: The Essential Guide to Online Marketing v1.0.1
- By:
- Rob Stokes
- Published:
- April 2011
- Discipline:
- ISBN (Digital):
- 978-1-4533-2987-0
Brief Table of Contents
Chapter 1: Introduction to eMarketing
Chapter 2: eMarketing Strategy
Chapter 3: Social Media
Chapter 4: Crowdsourcing
Chapter 5: Viral Marketing
Chapter 6: Search Engine Marketing
Chapter 7: Search Engine Optimization
Chapter 8: Web Site Development and Design
Chapter 9: Web Public Relations
Chapter 10: Online Reputation Management