Textbook Details
eMarketing: The Essential Guide to Online Marketing v1.0.1
- By:
- Rob Stokes
- Published:
- August 2012
- Discipline:
- ISBN (Digital):
- 978-1-4533-4397-5
Brief Table of Contents
Chapter 1: Introduction to eMarketing
Chapter 2: The Internet and Social Media
Chapter 3: eMarketing Strategy
Chapter 4: Online Copywriting
Chapter 5: Blogs, Podcasts, and Search Engine Optimization (SEO)
Chapter 6: Online Reputation Management
Chapter 7: Web Public Relations
Chapter 8: E-mail Marketing
Chapter 9: Online Advertising
Chapter 10: Pay per Click Advertising
Chapter 11: Crowdsourcing
Chapter 12: Viral Marketing
Chapter 13: The Future of Mass Media