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eMarketing: The Essential Guide to Online Marketing, v. 1.0

By: Rob Stokes

- Version: 1.0
- Shared Versions: 4 what's this?
- Pub Date: August 2010
- eISBN: 978-1-4533-2758-6
- Pages: 291
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All Access Pass: $34.95
Study Pass: $19.95
VIP Pass: $49.95
B&W Printed Book: $39.95

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About This Textbook:

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas: * Search Engine Marketing * Affiliate Marketing * Web Analytics and Conversion Optimisation * Web Development * Online Copywriting * Online Advertising * WebPR * Online Reputation Management * Pay Per Click Advertising * Viral Marketing * Social Media Marketing * Search Engine Optimisation * eMarketing Strategy * Market Research * Mobile Marketing * Crowdsourcing * Customer Relationship Management It also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Supplements:

This textbook comes with the following materials that you can use in your classroom.

Instructor Manual

The Instructor Manual will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

Powerpoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

Test Item File

Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

Testbank for Import to Learning Management System

We have taken our test item file and created files to import into the following Learning Management Systems*: Blackboard, Angel, Moodle, WebCT. We also support a Respondus Neutral file that you can use to easily import our questions in any LMS supported by Respondus. * Please note that only certain versions of each LMS are supported. Click on Supplements for detailed information

Test Generator

Prefer printable tests? Download our test generator powered by Brownstone and start creating printable tests today! We offer a test generator for both PC and Mac users.

About the Author:

Rob Stokes
University of Cape Town
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Best Individual Contribution to Digital - The Bookmarks (2009 Winner) While studying a Business Science Degree at UCT in the 90s, Rob's love for both technology and marketing merged in his Marketing Honours Thesis which focused on the topic of Email Marketing. His vision for taking online marketing to the world was the beginning of Quirk eMarketing as we know it today. Energetic, inspired and dedicated to motivating people and empowering them - especially whilst wearing the famous (or is it infamous) tight white cricket shorts - Rob manages to bring these qualities to both clients and staff. He has filled the QuirkStation with stars who have created a formidable eMarketing machine with an international client base. Rob is not only passionate about the world of eMarketing, but also about making it an accessible tool to others. This eMarketing specialist lectures on Internet Marketing at UCT, Red & Yellow School of Advertising and Cape Peninsula University of Technology. With boundless energy and enthusiasm, he also manages to deliver various workshops and presentations across the globe.

Shared Versions: 4

Roni Murphy
St. Petersburg College
Published: April 2011 Book Details

Rationale for Changes:

Reordered chapters to support MAR 2101- Social Marketing at St. Petersburg College.

Curtis Wech
Published: August 2012 Book Details

Rationale for Changes:

Adapted the text for an online "Social Media and Online Marketing" course. Customized text has rearranged chapters and includes several chapters/sections from the Flat World Knowledge "Understanding Media and Culture: An Introduction to Mass Communication" text.

James Lovaas
Published: January 2013 Book Details

Rationale for Changes:

We operate on an accelerated schedule, so reorganizing the chapters allowed for a smooth 7-week course.

Donna Geary
Published: October 2012 Book Details

Rationale for Changes:

Reordered chapters and reduced content for a Digital Business Applications course.

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eMarketing: The Essential Guide to Online Marketing, v. 1.0

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Shared Versions: 4

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