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eMarketing: The Essential Guide to Online Marketing, v. 1.0
- By: Rob Stokes
- Version: 1.0
- Shared Versions: 4 what's this?
- Pub Date: August 2010
- eISBN: 978-1-4533-2758-6
- Pages: 291
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Table of Contents:
- About the Author
- Chapter 1: Introduction to eMarketing
- Chapter 2: E-mail Marketing
- Chapter 3: Online Advertising
- Chapter 4: Affiliate Marketing
- Chapter 5: Search Engine Marketing
- Chapter 6: Search Engine Optimization
- Chapter 7: Pay per Click Advertising
- Chapter 8: Social Media
- Chapter 9: Crowdsourcing
- Chapter 10: Viral Marketing
- Chapter 11: Online Reputation Management
- Chapter 12: Web Public Relations
- Chapter 13: Web Site Development and Design
- Chapter 14: Online Copywriting
- Chapter 15: Web Analytics and Conversion Optimization
- Chapter 16: Mobile Marketing
- Chapter 17: Customer Relationship Management
- Chapter 18: Market Research
- Chapter 19: eMarketing Strategy
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About This Textbook:
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