Read & modify our textbooks
Start by locating your class
The Power of Selling, v. 1.0
- By: Kimberly Richmond
- Version: 1.0
- Pub Date: March 2010
- eISBN: 978-1-4533-2723-4
- Pages: 470
What do you want to do?
Table of Contents:
- About the Author
- Welcome to The Power of Selling
- Chapter 1: The Power to Get What You Want in Life
- Chapter 2: The Power to Choose Your Path: Careers in Sales
- Chapter 3: The Power of Building Relationships: Putting Adaptive Selling to Work
- Chapter 4: Business Ethics: The Power of Doing the Right Thing
- Chapter 5: The Power of Effective Communication
- Chapter 6: Why and How People Buy: The Power of Understanding the Customer
- Chapter 7: Prospecting and Qualifying: The Power to Identify Your Customers
- Chapter 8: The Preapproach: The Power of Preparation
- Chapter 9: The Approach: The Power of Connecting
- Chapter 10: The Presentation: The Power of Solving Problems
- Chapter 11: Handling Objections: The Power of Learning from Opportunities
- Chapter 12: Closing the Sale: The Power of Negotiating to Win
- Chapter 13: Follow-Up: The Power of Providing Service That Sells
- Chapter 14: The Power of Learning the Ropes
- Chapter 15: Entrepreneurial Selling: The Power of Running Your Own Business
- Epilogue: You’ve Got the Power
Interested in combining chapters from this book with your own or other third party content?
XanEdu can help.
Learn more »
Digital All Access Pass
Access to online, offline, and eBook formats: online book with Study Pass, chapter PDFs, and eBook files for tablets, e-readers, and smartphones.
Access to the online book only with study tools like note-taking and highlighting; study aids like flashcards; and study view, which collapses each chapter into key terms and key takeaways.
Black & White Print Textbook
Bonus access to online and eBooks.
Color Print Textbook
Bonus access to online book.
Learn more about this textbook fast; listen to a podcast here of Kim discussing her textbook and teaching the Selling course. Or watch her video preface here where she explains the features of her textbook.
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚Ä¶or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. here This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals.
Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you’re ready for this book. Check it out.
This textbook comes with the following materials that you can use in your classroom.Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.Instructor Manual
The Instructor Manual will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.Other Supplements
Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a wholeTest Generator
Prefer printable tests? Download our test generator powered by Brownstone and start creating printable tests today! We offer a test generator for both PC and Mac users.Testbank for Import to Learning Management System
We have taken our test item file and created files to import into the following Learning Management Systems*: Blackboard, Angel, Moodle, WebCT. We also support a Respondus Neutral file that you can use to easily import our questions in any LMS supported by Respondus. * Please note that only certain versions of each LMS are supported. Click on Supplements for detailed information
Who's Using this Textbook?
The Flat World MapFind a Peer Near You >