Launch! Advertising and Promotion in Real Time, v. 1.0

  • By: Michael Solomon, Lisa Duke Cornell and Amit Nizan
    • Version: 1.0  
    • Pub Date: February 2009
    • eISBN: 978-1-4533-2685-5
    • Pages: 318
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Product Details:
Student Formats:
  • Digital All Access Pass $51

    Access to online, offline, and eBook formats: online book with Study Pass, chapter PDFs, and eBook files for tablets, e-readers, and smartphones.

  • Study Pass $24

    Access to the online book only with study tools like note-taking and highlighting; study aids like flashcards; and study view, which collapses each chapter into key terms and key takeaways.

  • Black & White Print Textbook $89

    Bonus access to online and eBooks.

  • Color Print Textbook $139

    Bonus access to online book.