Small Business Management in the 21st Century | David T. Cadden and Sandra L. Lueder

- 1Foundations for Small Business
- 2Your Business Idea: The Quest for Value
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  - 2.1Defining the Customer’s Concept of Value
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  - 2.2Knowing Your Customers
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  - 2.3Sources of Business Ideas
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  - 2.4The Three Threads
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- 3Family Businesses
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  - 3.1Family Business: An Overview
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  - 3.2Family Business Issues
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  - 3.3Conflict
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  - 3.4The Three Threads
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- 4E-Business and E-Commerce
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  - 4.1E-Business and E-Commerce: The Difference
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  - 4.2E-Commerce Operations
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  - 4.3E-Commerce Technology
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  - 4.4The Three Threads
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- 5The Business Plan
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  - 5.1Developing Your Strategy
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  - 5.2The Necessity for a Business Plan
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  - 5.3Building a Plan
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  - 5.4The Three Threads
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- 6Marketing Basics
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  - 6.1What Marketing Is All About
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  - 6.2The Customer
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  - 6.3Marketing Research
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  - 6.4The Three Threads
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- 7Marketing Strategy
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  - 7.1The Importance of a Marketing Strategy
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  - 7.2The Marketing Strategy Process
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  - 7.3Segmentation and the Target Market
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  - 7.4Differentiation and Positioning
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  - 7.5Marketing Strategy and Product
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  - 7.6Marketing Strategy and Price
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  - 7.7Marketing Strategy and Place
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  - 7.8Marketing Strategy and Promotion
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  - 7.9The Three Threads
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- 8The Marketing Plan
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  - 8.1The Need for a Marketing Plan
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  - 8.2The Marketing Plan
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  - 8.3The Three Threads
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- 9Accounting and Cash Flow
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  - 9.1Understanding the Need for Accounting Systems
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  - 9.2Financial Accounting Statements
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  - 9.3Financial Ratio Analysis
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  - 9.4The Three Threads
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- 10Financial Management
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  - 10.1The Importance of Financial Management in Small Business
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  - 10.2Financial Control
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  - 10.3Financial Decision Making
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  - 10.4The Three Threads
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- 11Supply Chain Management: You Better Get It Right
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  - 11.1The Supply Chain and a Firm’s Role in It
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  - 11.2A Firm’s Role in the Supply Chain
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  - 11.3The Benefits and the Risks of Participating in a Supply Chain
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  - 11.4The Three Threads
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- 12People and Organization
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  - 12.1Principles of Management and Organization
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  - 12.2Organizational Design
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  - 12.3Legal Forms of Organization for the Small Business
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  - 12.4People
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  - 12.5The Three Threads
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- 13The Search for Efficiency and Effectiveness
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  - 13.1Personal Efficiency and Effectiveness
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  - 13.2Creativity
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  - 13.3Organizational Efficiency
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  - 13.4Going Lean
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  - 13.5Personnel Efficiency
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  - 13.6The Three Threads
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- 14Icebergs and Escapes
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  - 14.1Icebergs
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  - 14.2Disaster Assistance
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  - 14.3Escapes: Getting Out of the Business
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  - 14.4Exit Strategies
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- 15Going Global: Yes or No?
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  - 15.1US Small Business in the Global Environment
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  - 15.2What You Should Know Before Going Global
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  - 15.3Key Management Decisions and Considerations
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  - 15.4The Three Threads
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- AAppendix: A Sample Business Plan
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  - A.1Executive Summary
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