Information Systems | John Gallaugher

- 1Setting the Stage: Technology and the Modern Enterprise
- 2Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
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  - 2.1Introduction
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  - 2.2Powerful Resources
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  - 2.3Barriers to Entry, Technology, and Timing
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  - 2.4Key Framework: The Five Forces of Industry Competitive Advantage
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- 3Zara: Fast Fashion from Savvy Systems
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  - 3.1Introduction
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  - 3.2Don’t Guess, Gather Data
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  - 3.3Moving Forward
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- 4Netflix in Two Acts: The Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits
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  - 4.1Introduction
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  - 4.2Act I: David Becomes Goliath: Crafting Killer Assets for DVD-by-Mail Dominance
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  - 4.3Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits
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- 5Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager
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  - 5.1Introduction
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  - 5.2The Death of Moore’s Law?
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  - 5.3Bringing Brains Together: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud
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  - 5.4E-waste: The Dark Side of Moore’s Law
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  - 5.5Mickey’s Wearable: Disney’s Magic Band
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- 6Disruptive Technologies: Understanding the Giant Killers and Tactics for Avoiding Extinction
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  - 6.1Introduction
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  - 6.2Bitcoin: A Disruptive Innovation for Money and More?
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- 7Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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  - 7.1Introduction
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  - 7.2The Emperor of E-Commerce
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  - 7.3Kindle on Fire: The Rise of Digital, the Everywhere Store, and New Opportunities from e-Book, Tablet, TV, and Voice Controlled Assistants
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  - 7.4Amazon and the Cloud: From Personal Storage to AWS
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- 8Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
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  - 8.1Introduction
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  - 8.2Where Does All That Value Come From?
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  - 8.3One-Sided or Two-Sided Markets?
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  - 8.4How Are These Markets Different?
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  - 8.5Competing When Network Effects Matter
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- 9Social Media, Peer Production, and Web 2.0
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  - 9.1Introduction
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  - 9.2Blogs
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  - 9.3Wikis
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  - 9.4Social Networks
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  - 9.5Twitter and the Rise of Microblogging
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  - 9.6Prediction Markets and the Wisdom of Crowds
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  - 9.7Crowdsourcing
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  - 9.8Get SMART: The Social Media Awareness and Response Team
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- 10The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets through Technology
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  - 10.1Introduction
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  - 10.2Boom Times and Looming Challenges in the Sharing Economy
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  - 10.3Future Outlook: Established Players Get Collaborative
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  - 10.4Airbnb—Hey Stranger, Why Don’t You Stay at My Place?
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  - 10.5Uber: Sharing Economy Success from Tech-Fueled Superior Service
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- 11Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph
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  - 11.1Introduction
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  - 11.2Disrupting Competition, Building Competitive Advantage, and the Challenging Rise of Mobile
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  - 11.3Lessons from Facebook as an Apps Platform: Early Promise, Continued Challenges, Mobile Missteps
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  - 11.4Advertising and Social Networks: A Challenging Landscape but a Big Payoff
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  - 11.5A Platform Player that Moves Fast and Breaks Things: What All Managers Can Learn from Facebook’s Mistakes, Responses, and Pursuit of New Opportunities
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- 12Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
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  - 12.1Introduction
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  - 12.2Founding the Business: Are We On To Something?
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  - 12.3Customer Engagement (Mobile, Social, and Physical Storefronts)
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  - 12.4Data
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  - 12.5Operations and Logistics
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  - 12.6Expanding with New Models
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  - 12.7Conclusion
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- 13Understanding Software: A Primer for Managers
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  - 13.1Introduction
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  - 13.2Operating Systems
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  - 13.3Application Software
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  - 13.4Distributed Computing, Web Services, and APIs
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  - 13.5Writing Software
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  - 13.6Understanding Technology beyond the Price Tag: Total Cost of Ownership (TCO) and the Cost of Tech Failure
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- 14Software in Flux: Open Source, Cloud, Virtualized and App-driven Shifts
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  - 14.1Introduction
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  - 14.2Open Source
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  - 14.3Why Open Source?
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  - 14.4Examples of Open Source Software
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  - 14.5Why Give It Away? The Business of Open Source
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  - 14.6Defining Cloud Computing
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  - 14.7Software in the Cloud: Why Buy When You Can Rent?
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  - 14.8SaaS: Not without Risks
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  - 14.9Understanding Cloud Computing Models: PaaS, IaaS, and Motivations and Risks
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  - 14.10Clouds and Tech Industry Impact
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  - 14.11Virtualization: Software That Makes One Computer Act Like Many
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  - 14.12Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond
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  - 14.13Make, Buy, or Rent
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- 15The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage
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  - 15.1Introduction
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  - 15.2Data, Information, and Knowledge
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  - 15.3Where Does Data Come From?
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  - 15.4Data Rich, Information Poor
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  - 15.5Data Warehouses, Data Marts, and Technology behind “Big Data”
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  - 15.6The Business Intelligence Toolkit
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  - 15.7Data Asset in Action: Technology and the Rise of Walmart
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- 16A Manager’s Guide to the Internet and Telecommunications
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  - 16.1Introduction
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  - 16.2Internet 101: Understanding How the Internet Works
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  - 16.3Getting Where You’re Going
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  - 16.4Last Mile: Faster Speed, Broader Access
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- 17Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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  - 17.1Introduction
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  - 17.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
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  - 17.3Where Are Vulnerabilities? Understanding the Weaknesses
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  - 17.4Taking Action
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- 18Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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  - 18.1Introduction
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  - 18.2Understanding Search
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  - 18.3Understanding the Increase in Online Ad Spending
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  - 18.4Search Advertising
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  - 18.5Ad Networks—Distribution beyond Search
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  - 18.6More Ad Formats and Payment Schemes
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  - 18.7Customer Profiling and Behavioral Targeting
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  - 18.8Profiling and Privacy
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  - 18.9Search Engines, Ad Networks, and Fraud
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  - 18.10The Battle Unfolds
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