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TOC
Current
Table of Contents
About the Authors
Acknowledgements
Dedication
Preface
1
Rethink What You Know
1.1
The Happiness Advantage
1.2
A Brief Introduction to Excel
1.3
The Global Ignorance Project
2
Excel Formulas, Functions, & Filtering
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2.1
Development Options and Costs
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2.2
Calculate the Terms of a Loan
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3
Analyzing and Summarizing Data with Pivot Tables
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3.1
Pivot Tables
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4
Data Integration
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4.1
Structured Table References and the Index(Match) Function
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5
Decision Making
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5.1
Decision Making
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5.2
More Choice, More Happiness
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5.3
More Choice, Less Satisfaction
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6
User Centered Design: Design an iPhone App
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6.1
MIS and Marketing
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7
App Wireframe
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7.1
The Golden Circle
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7.2
Wireframe
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8
App Mockup
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8.1
C.R.A.P. Principles of Graphic Design
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8.2
Creating a Mockup
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9
App Preview
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9.1
App Commercial
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10
Design a Webpage to Market the App
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10.1
Top Ten Guidelines for Site Usability
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11
Data Cleaning
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11.1
What Is Dirty Data and Why Should You Avoid It?
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12
Store Data Analysis
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12.1
Business Intelligence
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12.2
Databases
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12.3
Cross Sell Analysis
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13
Graphs
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13.1
Tufte Principles of Analytical Design
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13.2
The Beauty of Data Visualization
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14
Information Systems in Your Life: Types of Systems and Careers
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14.1
What Are Information Systems?
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14.2
Designing Information Systems
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14.3
The Big Picture
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15
Industry Analysis: Smartphone Apps
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15.1
Big Picture: Industry Analysis
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16
Writing the Business Case: Design a Report for the App
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16.1
Pros and Cons of PowerPoint
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16.2
Schematic Report
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16.3
Template for the Report
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17
Presenting the Business Case: Design a Presentation for the App
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17.1
Designing Presentations
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A
Appendix A: Fonts
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A.1
Additional Font Categories
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A.2
Combining Fonts and Effects
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A.3
Font Categories in Detail
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