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Current
Table of Contents
About the Author
Acknowledgments
Dedication
Preface
Foreword: Entrepreneurs and the New Entrepreneurial Dynamic, by Randy Komisar
1
The Entrepreneur in Context
1.1
Let’s Start Small
1.2
The New Entrepreneurial Dynamic—Fusion Firms, Shifters, and More
1.3
Who Are the Entrepreneurs? Are You One?
1.4
Challenges
1.5
Case Study: Tiantian, Kai, and Hip Hot Restaurant: Entrepreneurs Learn and Adapt
2
The New Entrepreneurial Dynamic
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2.1
The Stormy Seas of Commerce
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2.2
Uncertainty Is the New Normal
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2.3
Networking Starts Before Your Business Does
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2.4
Case Study: Pivoting Pet Adoption with Adoptimize
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3
Strategy: Capturing and Maintaining Competitive Advantage
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3.1
Being Strategic
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3.2
Sustainable Competitive Advantage
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3.3
The Economic Basis of Business Strategy
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3.4
Strategy Analysis Toolkit
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3.5
Strategic Fit
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3.6
Case Study: Overcoming Barriers to Entry via Strategic Partnerships
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4
Opportunity Recognition
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4.1
Searching for Ideas
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4.2
The Entrepreneur as Innovator and Disrupter
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4.3
1 + 1 = New
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4.4
Saving an Opportunity—Improving Existing Products or Target Markets
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4.5
De Novo Industries: The Challenges of Paving a New Road
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4.6
Case Study: Fred Ross Takes the Entrepreneurial Plunge with Deckside Pool Service
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5
Feasibility Analysis and Opportunity Evaluation
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5.1
Feasibility Analysis
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5.2
Opportunity Valuation
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5.3
Financial Feasibility
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5.4
Difficult Distribution Channels
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5.5
Does the Idea Really Fit the Entrepreneur?
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5.6
Case Study: 121C, Inc.—The Skateboard MVP
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6
Team Building and Leadership
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6.1
How to Entrepreneur
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6.2
The Organizational Chart
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6.3
Slicing the Pie and Valuing Startup Inputs
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6.4
Evolving Roles as Your Business Matures
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6.5
Case Study: Brian Fitzgerald and Future Point
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7
Funding
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7.1
Source of Capital
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7.2
Debt Financing—Loans
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7.3
Case Study: Embedded Ventures
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8
Launching
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8.1
Reducing Launch Risk
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8.2
Getting Going
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8.3
Case Study: An Entrepreneurial Marketing Misfit Finds His Niche
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9
Brand Building
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9.1
Product Branding
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9.2
Your Brand in the New Entrepreneurial Dynamic
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9.3
Case Study: Wahoo’s Tacos
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10
Marketing
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10.1
Beyond Brands
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10.2
Marketing Strategies
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10.3
Case Study: Building One Hot Brand
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11
Selling
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11.1
The Context of Selling
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11.2
The Sales Process
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11.3
Customer Loyalty and Maintenance
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11.4
Organizing Sales
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11.5
Case Study: Unboxing the Sales Process with unboXt
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12
Operations
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12.1
Execution and Resources
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12.2
Managing Growth
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12.3
Globalized Operations
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12.4
Case Study: Shifting Operations at Nikki's Kitchen
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13
Accounting
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13.1
Managerial Accounting
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13.2
Financial Accounting
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13.3
Accounting Systems
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13.4
Case Study: When Things Go Bad, Very Bad: An Accounting Nightmare
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14
Managing Cash Flow and Finance
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14.1
Cash Flow
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14.2
Finance
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14.3
Case Study: Betting It All: An Unorthodox Cash Flow Gamble by Your Author
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15
The Business Environment and Government
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15.1
The Business Environment
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15.2
The Macroeconomic Environment
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15.3
Cultural Environment
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15.4
Technical Environment
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15.5
Government as a Customer or a Vendor
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15.6
International Trade
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15.7
Case Study: A Young Entrepreneur Learns about Taxes the Hard Way
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16
Exiting and Harvest
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16.1
The End of the Road
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16.2
The Self-Sustaining Business
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16.3
The Sale
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16.4
Case Study: Selling Trojan Storage
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A
Final Thoughts
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