A New Entrepreneurial Dynamic

- 1The Entrepreneur in Context
- 2The New Entrepreneurial Dynamic
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  - 2.1The Stormy Seas of Commerce
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  - 2.2Uncertainty Is the New Normal
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  - 2.3Networking Starts Before Your Business Does
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  - 2.4Case Study: Pivoting Pet Adoption with Adoptimize
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- 3Strategy: Capturing and Maintaining Competitive Advantage
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  - 3.1Being Strategic
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  - 3.2Sustainable Competitive Advantage
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  - 3.3The Economic Basis of Business Strategy
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  - 3.4Strategy Analysis Toolkit
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  - 3.5Strategic Fit
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  - 3.6Case Study: Overcoming Barriers to Entry via Strategic Partnerships
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- 4Opportunity Recognition
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  - 4.1Searching for Ideas
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  - 4.2The Entrepreneur as Innovator and Disrupter
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  - 4.31 + 1 = New
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  - 4.4Saving an Opportunity—Improving Existing Products or Target Markets
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  - 4.5De Novo Industries: The Challenges of Paving a New Road
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  - 4.6Case Study: Fred Ross Takes the Entrepreneurial Plunge with Deckside Pool Service
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- 5Feasibility Analysis and Opportunity Evaluation
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  - 5.1Feasibility Analysis
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  - 5.2Opportunity Valuation
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  - 5.3Financial Feasibility
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  - 5.4Difficult Distribution Channels
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  - 5.5Does the Idea Really Fit the Entrepreneur?
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  - 5.6Case Study: 121C, Inc.—The Skateboard MVP
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- 6Team Building and Leadership
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  - 6.1How to Entrepreneur
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  - 6.2The Organizational Chart
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  - 6.3Slicing the Pie and Valuing Startup Inputs
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  - 6.4Evolving Roles as Your Business Matures
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  - 6.5Case Study: Brian Fitzgerald and Future Point
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- 7Funding
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  - 7.1Source of Capital
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  - 7.2Debt Financing—Loans
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  - 7.3Case Study: Embedded Ventures
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- 8Launching
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  - 8.1Reducing Launch Risk
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  - 8.2Getting Going
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  - 8.3Case Study: An Entrepreneurial Marketing Misfit Finds His Niche
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- 9Brand Building
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  - 9.1Product Branding
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  - 9.2Your Brand in the New Entrepreneurial Dynamic
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  - 9.3Case Study: Wahoo’s Tacos
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- 10Marketing
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  - 10.1Beyond Brands
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  - 10.2Marketing Strategies
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  - 10.3Case Study: Building One Hot Brand
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- 11Selling
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  - 11.1The Context of Selling
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  - 11.2The Sales Process
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  - 11.3Customer Loyalty and Maintenance
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  - 11.4Organizing Sales
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  - 11.5Case Study: Unboxing the Sales Process with unboXt
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- 12Operations
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  - 12.1Execution and Resources
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  - 12.2Managing Growth
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  - 12.3Globalized Operations
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  - 12.4Case Study: Shifting Operations at Nikki's Kitchen
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- 13Accounting
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  - 13.1Managerial Accounting
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  - 13.2Financial Accounting
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  - 13.3Accounting Systems
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  - 13.4Case Study: When Things Go Bad, Very Bad: An Accounting Nightmare
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- 14Managing Cash Flow and Finance
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  - 14.1Cash Flow
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  - 14.2Finance
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  - 14.3Case Study: Betting It All: An Unorthodox Cash Flow Gamble by Your Author
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- 15The Business Environment and Government
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  - 15.1The Business Environment
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  - 15.2The Macroeconomic Environment
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  - 15.3Cultural Environment
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  - 15.4Technical Environment
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  - 15.5Government as a Customer or a Vendor
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  - 15.6International Trade
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  - 15.7Case Study: A Young Entrepreneur Learns about Taxes the Hard Way
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- 16Exiting and Harvest
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  - 16.1The End of the Road
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  - 16.2The Self-Sustaining Business
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  - 16.3The Sale
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  - 16.4Case Study: Selling Trojan Storage
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- AFinal Thoughts
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