Information Systems | John Gallaugher

- 1Setting the Stage: Technology and the Modern Enterprise
  - 1.1Tech’s Tectonic Shift: Radically Changing Business Landscapes
  - 1.2It’s Your Revolution
  - 1.3Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
  - 1.4Hey, Manager—You'll Need to See beyond the Hype Cycle!
  - 1.5The Pages Ahead
- 2Zara: Fast Fashion from Savvy Systems
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  - 2.1Introduction
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  - 2.2Don’t Guess, Gather Data—Make Small Batches of What Customers Want and Ship It Fast!
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  - 2.3Moving Forward
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- 3Strategy and Technology: Concepts and Frameworks for Achieving Success
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  - 3.1Introduction
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  - 3.2Powerful Resources
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  - 3.3Barriers to Entry, Technology, and Timing
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  - 3.4Key Framework: The Five Forces of Industry Competitive Advantage
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- 4FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
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  - 4.1Tech-Driven Strategic Positioning for Market Dominance
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  - 4.2The Model Moves Forward
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- 5Netflix: Sustaining Leadership in an Epic Shift from Atoms to Bits
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  - 5.1Introduction
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  - 5.2Netflix versus the Competition: Big Players, Bold Plans, but It’s Getting Crowded
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  - 5.3Streaming to Win: Online Video and Competitive Advantage
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- 6Moore’s Law and More: Fast/Cheap Computing and What This Means for the Manager
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  - 6.1Introduction
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  - 6.2The End of Moore’s Law? Not the End of Fast/Cheap Computing!
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  - 6.3The Power of Parallel: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud
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  - 6.4E-waste: The Dark Side of Moore’s Law
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  - 6.5Mickey’s Wearable: Disney’s MagicBand
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- 7Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
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  - 7.1Understanding Truly Disruptive Innovation
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  - 7.2Recognizing and Responding to Disruptive Innovation
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  - 7.3Tech to Consider: Additive Manufacturing—Is 3D Printing Ready to Disrupt?
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  - 7.4Tech to Consider: Crypto, Blockchain, and DeFi—Cesspools of Scammers or Disruptive Technologies?
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- 8Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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  - 8.1Introduction
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  - 8.2The Emperor of E-commerce
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  - 8.3The Lord of Logistics
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  - 8.4Reworking Brick-and-Mortar Retail: Failed Experiments but New AI-Fueled Tech
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  - 8.5Amazon’s Consumer Electronics (Kindle, Fire, Alexa) and Amazon as Publisher (Twitch, Print, Games, and Video)
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  - 8.6Amazon and the Cloud: From Personal Storage to AWS
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  - 8.7AI at Amazon: Powering the Firm and For Sale to Others
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  - 8.8Is Amazon Too Big?
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  - 8.9Shopify: A Decidedly Different E-commerce Player
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- 9Shein and Temu: E-commerce Giants from Asia Grow Globally
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  - 9.1The Overnight Fashion Giant
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  - 9.2Shein: They've “Out Zara'ed Inditex”
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  - 9.3Big Challenges and Blistering Criticism: Will Shein’s Stellar Growth Continue?
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  - 9.4Shein’s Future: Global Expansion, Marketplaces, and Competitors
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- 10Platforms, Network Effects, and Competing in a Winner-Take-All World
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  - 10.1Introduction
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  - 10.2Platforms Are Powerful, but Where Does All That Value Come From?
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  - 10.3One-Sided or Two-Sided Markets?
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  - 10.4How Are These Markets Different?
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  - 10.5Competing When Network Effects Matter
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  - 10.6The Apple Platform Cashes In on Banking
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  - 10.7The Zoom Boom—Big Guys Can Be Beat
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- 11Social Media, Peer Production, and Leveraging the Crowd
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  - 11.1Introduction
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  - 11.2Blogs
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  - 11.3Wikis
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  - 11.4Social Networks
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  - 11.5X: The Death of Twitter or the Rise of a Super App?
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  - 11.6TikTok—the World’s Addiction
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  - 11.7Prediction Markets and the Wisdom of Crowds
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  - 11.8Crowdsourcing
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  - 11.9Get SMART: The Social Media Awareness and Response Team
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- 12The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
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  - 12.1Introduction
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  - 12.2Boom Times and Looming Challenges in the Sharing Economy
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  - 12.3Future Outlook: Established Players Get Collaborative
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  - 12.4Airbnb—Hey Stranger, Why Don’t You Stay at My Place?
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  - 12.5Uber's Wild Ride: Sharing Economy Startup Success, Flailing after a Fallen Founder, and a Profitable Comeback
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- 13From Facebook to Meta: Platforms, Privacy, and Big Business from the Social Graph
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  - 13.1Introduction
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  - 13.2Features and Competitive Advantage of Facebook and Other Meta Services
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  - 13.3Meta Goes Mobile and Grows by Acquisition
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  - 13.4The Metaverse and Meta on Your Face—Billions in Losses, but Does a Big Payday Await?
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  - 13.5AI: Essential to Meta’s Success
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  - 13.6Lessons from Meta’s Platform Expansion: Big Growth, Bad Partners, APIs, and a Mobile Melee
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  - 13.7Move Fast and Break Things: Fumbles and Fake News
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- 14Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
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  - 14.1Introduction
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  - 14.2Founding the Business: Are We On to Something?
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  - 14.3Subscription: Bigger than Rental
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  - 14.4Customer Engagement (Mobile, Social, and Physical Storefronts)
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  - 14.5Data
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  - 14.6Operations and Logistics
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  - 14.7Surviving and Thriving Post-Pandemic
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- 15Understanding Software: A Primer for Managers
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  - 15.1Introduction
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  - 15.2Operating Systems
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  - 15.3Application Software: Apps, Desktop Products, and Enterprise Systems
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  - 15.4Distributed Computing, Web Services, and APIs: The Platform Builders
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  - 15.5Writing Software
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  - 15.6Software Development Methodologies: From Waning Waterfall to Ascending Agile, Plus a Sprint through Scrum
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  - 15.7Beyond the Price Tag: Total Cost of Ownership and the Cost of Tech Failure
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  - 15.8Software Centric Products Aren't Easy: VW's Electric Vehicle Woes
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- 16Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
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  - 16.1Introduction
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  - 16.2Open Source
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  - 16.3Why Open Source?
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  - 16.4Examples of Open Source Software
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  - 16.5Give It Away and Make Money: The Business of Open Source
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  - 16.6Defining Cloud Computing
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  - 16.7Software in the Cloud: Why Buy When You Can Rent?
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  - 16.8SaaS: Not without Risks
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  - 16.9Understanding Cloud Computing Service and Deployment Models: SaaS, PaaS, IaaS, and Public, Private, Hybrid Clouds
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  - 16.10Clouds and Tech Industry Impact
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  - 16.11Virtualization: Software That Makes One Computer Act Like Many
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  - 16.12Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond
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  - 16.13Make, Buy, or Rent
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- 17Data and Competitive Advantage: Databases, Analytics, and Prepping Data for Use with AI
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  - 17.1Introduction
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  - 17.2Data, Information, and Knowledge
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  - 17.3Where Does Data Come From?
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  - 17.4Data Rich, Information Poor
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  - 17.5Data Warehouses, Data Marts, Data Lakes, and the Technology behind “Big Data”
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  - 17.6The Business Intelligence Toolkit
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  - 17.7Data Asset in Action: Technology and the Rise of Walmart
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- 18Artificial Intelligence—the Tech Impacting Nearly Every Industry
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  - 18.1AI, Write My Intro
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  - 18.2Generative AI: Whoa—This Is Something Different!
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  - 18.3So How Does This Stuff Really Work? A Manager’s Guide to Understanding GenAI
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  - 18.4Generative AI: Changing Products and the Nature of Work Itself
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  - 18.5Understanding AI Risks
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  - 18.6It’s Not as Easy as the Press Might State: Technical, Organizational, Legal, and Societal Challenges of AI and Machine Learning
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  - 18.7Addressing AI Risks and Building More Responsible Technology
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  - 18.8AI as Your DJ—a Look at Spotify’s Magic
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- 19Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
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  - 19.1Understanding Online Advertising
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  - 19.2Web Tracking: The Cookie Crumbles and Ad Tech Evolves
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  - 19.3App Tracking: Apple and Facebook Go to War over In-App Tracking
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  - 19.4Device Profiling: From Geotargeting to Televisions That Watch You
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  - 19.5Privacy Regulation: A Moving Target
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  - 19.6Privacy, Data Protection, Governance, and Management Policies
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- 20A Manager’s Guide to the Internet and Telecommunications
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  - 20.1Introduction
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  - 20.2Internet 101: Understanding How the Internet Works
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  - 20.3Getting Where You’re Going
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  - 20.4Last Mile: Faster Speed, Broader Access
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  - 20.5To Infinity and Beyond: SpaceX Starlink and the Awesome Power Wielded by Elon Musk's Firms
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- 21Information Security: Barbarians at the Gateway (And Just about Everywhere Else)
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  - 21.1Introduction
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  - 21.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
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  - 21.3Where Are Vulnerabilities? Understanding the Weaknesses
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  - 21.4Taking Action
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- 22Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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  - 22.1Introduction
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  - 22.2Understanding Search
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  - 22.3Search Advertising
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  - 22.4The Google Ad Network: Distribution beyond Search
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  - 22.5Generative AI and the Future of Search and Other Google Products
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  - 22.6Alphabet’s Multi-Front Battle
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- AEssential Skills for Excel
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  - A.1Introduction and Using Formulas
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  - A.2Basic Formatting and Understanding References
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  - A.3Manipulating Sheets
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  - A.4Freezing Panes, Sorting, and Using Filters
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  - A.5Tables and Autofill
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  - A.6Paste Special and Copy as Picture
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  - A.7Column, Bar, Pie, Line, and Scatter Charts
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  - A.8Functions Related to IF
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  - A.9The VLOOKUP and HLOOKUP Functions
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  - A.10Conditional Formatting
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  - A.11Pivot Tables and Slicers
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  - A.12Excel for Mac versus Excel for Windows
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  - A.13Additional Exercise Starter Files
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