Information Systems | John Gallaugher

- 1Setting the Stage: Technology and the Modern Enterprise
- 2Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
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  - 2.1Introduction
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  - 2.2Powerful Resources
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  - 2.3Barriers to Entry, Technology, and Timing
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  - 2.4Key Framework: The Five Forces of Industry Competitive Advantage
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- 3Zara: Fast Fashion from Savvy Systems
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  - 3.1Introduction
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  - 3.2Don’t Guess, Gather Data
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  - 3.3Moving Forward
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- 4Netflix in Two Acts: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
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  - 4.1Introduction
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  - 4.2Act I: Netflix Leverages Tech and Timing to Create Killer Assets in DVD-by-Mail
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  - 4.3Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits
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- 5Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
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  - 5.1Introduction
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  - 5.2The Death of Moore’s Law?
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  - 5.3Bringing Brains Together: Supercomputing and Grid Computing
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  - 5.4E-waste: The Dark Side of Moore’s Law
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- 6Understanding Network Effects
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  - 6.1Introduction
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  - 6.2Where’s All That Value Come From?
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  - 6.3One-Sided or Two-Sided Markets?
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  - 6.4How Are These Markets Different?
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  - 6.5Competing When Network Effects Matter
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- 7Social Media, Peer Production, and Web 2.0
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  - 7.1Introduction
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  - 7.2Blogs
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  - 7.3Wikis
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  - 7.4Social Networks
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  - 7.5Twitter and the Rise of Microblogging
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  - 7.6Other Key Web 2.0 Terms and Concepts
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  - 7.7Prediction Markets and the Wisdom of Crowds
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  - 7.8Crowdsourcing
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  - 7.9Get SMART: The Social Media Awareness and Response Team
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- 8Facebook: Building a Business from the Social Graph
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  - 8.1Introduction
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  - 8.2Does Facebook Want to Eat Your Firm’s Lunch? Enveloping Markets across the Internet
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  - 8.3The Social Graph
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  - 8.4Facebook Feeds—Ebola for Data Flows
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  - 8.5Facebook as a Platform
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  - 8.6Advertising and Social Networks: A Work in Progress
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  - 8.7Privacy Peril, Beacon, and the TOS Debacle: What Facebook’s Failures Can Teach Managers about Technology Planning and Deployment
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  - 8.8One Graph to Rule Them All: Facebook Reaches across the Web with Open Graph
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  - 8.9Is Facebook Worth It?
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- 9Understanding Software: A Primer for Managers
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  - 9.1Introduction
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  - 9.2Operating Systems
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  - 9.3Application Software
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  - 9.4Distributed Computing
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  - 9.5Writing Software
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  - 9.6Understanding Technology beyond the Price Tag: Total Cost of Ownership (TCO) and the Cost of Tech Failure
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- 10Software in Flux: Partly Cloudy and Sometimes Free
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  - 10.1Introduction
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  - 10.2Open Source
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  - 10.3Why Open Source?
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  - 10.4Examples of Open Source Software
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  - 10.5Why Give It Away? The Business of Open Source
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  - 10.6Cloud Computing: Hype or Hope?
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  - 10.7The Software Cloud: Why Buy When You Can Rent?
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  - 10.8SaaS: Not without Risks
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  - 10.9The Hardware Cloud: Utility Computing and Its Cousins
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  - 10.10Clouds and Tech Industry Impact
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  - 10.11Virtualization: Software That Makes One Computer Act Like Many
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  - 10.12Make, Buy, or Rent
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- 11The Data Asset: Databases, Business Intelligence, and Competitive Advantage
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  - 11.1Introduction
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  - 11.2Data, Information, and Knowledge
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  - 11.3Where Does Data Come From?
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  - 11.4Data Rich, Information Poor
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  - 11.5Data Warehouses and Data Marts
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  - 11.6The Business Intelligence Toolkit
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  - 11.7Data Asset in Action: Technology and the Rise of Wal-Mart
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  - 11.8Data Asset in Action: Caesars’ Solid Gold CRM for the Service Sector
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- 12A Manager’s Guide to the Internet and Telecommunications
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  - 12.1Introduction
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  - 12.2Internet 101: Understanding How the Internet Works
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  - 12.3Getting Where You’re Going
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  - 12.4Last Mile: Faster Speed, Broader Access
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- 13Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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  - 13.1Introduction
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  - 13.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
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  - 13.3Where Are Vulnerabilities? Understanding the Weaknesses
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  - 13.4Taking Action
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- 14Google in Three Parts: Search, Online Advertising, and Beyond
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  - 14.1Introduction
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  - 14.2Understanding Search
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  - 14.3Understanding the Increase in Online Ad Spending
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  - 14.4Search Advertising
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  - 14.5Ad Networks—Distribution beyond Search
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  - 14.6More Ad Formats and Payment Schemes
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  - 14.7Customer Profiling and Behavioral Targeting
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  - 14.8Profiling and Privacy
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  - 14.9Search Engines, Ad Networks, and Fraud
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  - 14.10The Battle Unfolds
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