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Textbook Details

Cover of eMarketing: The Essential Guide to Online Marketing v1.0
eMarketing: The Essential Guide to Online Marketing v1.0
By: 
Rob Stokes
Published: 
August 2010
Discipline: 
ISBN (Digital): 
978-1-4533-2758-6

Brief Table of Contents

Chapter 1: Introduction to eMarketing

Chapter 2: E-mail Marketing

Chapter 3: Online Advertising

Chapter 4: Affiliate Marketing

Chapter 5: Search Engine Marketing

Chapter 6: Search Engine Optimization

Chapter 7: Pay per Click Advertising

Chapter 8: Social Media

Chapter 9: Crowdsourcing

Chapter 10: Viral Marketing

Chapter 11: Online Reputation Management

Chapter 12: Web Public Relations

Chapter 13: Web Site Development and Design

Chapter 14: Online Copywriting

Chapter 15: Web Analytics and Conversion Optimization

Chapter 16: Mobile Marketing

Chapter 17: Customer Relationship Management

Chapter 18: Market Research

Chapter 19: eMarketing Strategy


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