Textbook Details
eMarketing: The Essential Guide to Online Marketing v1.0
- By:
- Rob Stokes
- Published:
- August 2010
- Discipline:
- ISBN (Digital):
- 978-1-4533-2758-6
Brief Table of Contents
Chapter 1: Introduction to eMarketing
Chapter 2: E-mail Marketing
Chapter 3: Online Advertising
Chapter 4: Affiliate Marketing
Chapter 5: Search Engine Marketing
Chapter 6: Search Engine Optimization
Chapter 7: Pay per Click Advertising
Chapter 8: Social Media
Chapter 9: Crowdsourcing
Chapter 10: Viral Marketing
Chapter 11: Online Reputation Management
Chapter 12: Web Public Relations
Chapter 13: Web Site Development and Design
Chapter 14: Online Copywriting
Chapter 15: Web Analytics and Conversion Optimization
Chapter 16: Mobile Marketing
Chapter 17: Customer Relationship Management
Chapter 18: Market Research
Chapter 19: eMarketing Strategy