Textbook Details
Effective Business Communication v3.0
- By:
- Scott McLean
- Published:
- March 2021
- Discipline:
- Business Communication Textbooks
- ISBN (Digital):
- 978-1-4533-3425-6
Brief Table of Contents
Chapter 1: Business Communication Soft Skills
Chapter 2: Perception, Audience, and Message
Chapter 3: The Business Writing Process
Chapter 4: Revision, Proofreading, Format, and Design
Chapter 5: Business Writing in Action
Chapter 6: Business Presentations, Topics, and Stage Fright
Chapter 7: Nonverbal Communication, Movement, and Visual Aids in Business Presentations
Chapter 8: Presentation Organization and Outlines
Chapter 9: Presentations to Inform
Chapter 10: Presentations to Persuade
Chapter 11: Business Presentations in Action
Chapter 12: Business Communication and Conflict
Chapter 13: Negative News, Crisis Communication, and Change
Chapter 14: Intercultural and International Business Communication