Business Presentations covers a wide range of business, professional, and strategic communications in a clear and concise format. McLean uses real-world examples to discuss communication for mobile messages, social media community development, crisis press conferences, and creative elevator pitches. The text explores information about presentations and the art of persuasion, as it addresses audience analysis, common challenges, and expectations.
- Clear and modular format that introduces business presentations in three parts: principles of business communication, delivering a presentation, and common contexts of business communication.
- Carefully-selected problems and exercises that range from interesting puzzles to critical thinking questions.
- Short-answer questions and reviews at the end of every chapter.
- Key terms with definitions.
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FlatWorld Homework System
This book is now available with FlatWorld’s Homework System at no additional cost to your students.
With the new, easy-to-use Homework System, you will be able to assign questions and autograde homework. The system includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system (e.g. Canvas, Moodle, Brightspace/D2L, and Blackboard).
Visit the FlatWorld Homework page to learn more.
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Test Item File
Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.
The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.
Powerpoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole
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Testbank for Import to Learning Management System
We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.