Principles of ManagementVersion 2.0 By: Mason A. Carpenter, Talya Bauer, Berrin Erdogan, and Jeremy Short
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Principles of Management, v. 2.0
Mason Carpenter, Talya Bauer, Berrin Erdogan, & Jeremy Short
WHAT'S NEW IN 2.0:
- UPDATED CHAPTER CASES:
- INTERACTIVE VIDEO ELEMENTS:
- NEW FACTS, FIGURES, & BUSINESS EXAMPLES:
All facts and figures have been updated, and new business examples are included throughout.
- To teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership
- ACTIVE LEADERSHIP:
All end of chapter cases were either revised to include the latest content or are completely new. New cases include Rovio, the company behind the wildly popular Angry Birds game, UK-based Pret a Manger sandwich shops, best selling author and management consultant Guy Kawasaki, and investment firm TIAA CREF’s CEO Roger Ferguson.
New video links have been added throughout the book.
In writing Principles of Management, vol. 2.0, Carpenter, Bauer, Erdogan, and Short all had simple aims:
This textbook is suitable for these courses: Principles of Management
This textbook is suitable for 2 and 4 year institutions.
This text frames performance using the notion of the triple bottom-line: financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance.
There is a growing trend that students see themselves as entrepreneurs and active change agents, not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management.
Starting with the opening chapter, this text shows students how leaders and leadership are essential to personal and organizational effectiveness.
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In addition, the authors provide brief cases in the Instructors Manual for those who take a case approach to the course or who wish to incorporate cases.
This edition of Principles of Management is dedicated to Dr. Mason Carpenter (1961-2011). Mason’s love for and commitment to teaching and research are sorely missed. His original vision for this book lives on in this edition as do many of his words and examples. Working with Mason was a joy and we are lucky to have had the chance to know him and call him a friend, coauthor, and colleague. Thank you, Mason.
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The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
PowerPoint Lecture Notes
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Test Item File
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