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Principles of Management

Mason A. Carpenter, Talya Bauer, Berrin Erdogan, and Jeremy Short
March 2013
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Principles of Management, v. 2.0


Mason Carpenter, Talya Bauer, Berrin Erdogan, & Jeremy Short


    • All end of chapter cases were either revised to include the latest content or are completely new. New cases include Rovio, the company behind the wildly popular Angry Birds game, UK-based Pret a Manger sandwich shops, best selling author and management consultant Guy Kawasaki, and investment firm TIAA CREF’s CEO Roger Ferguson.

    • New video links have been added throughout the book.


      All facts and figures have been updated, and new business examples are included throughout.

    In writing Principles of Management, vol. 2.0, Carpenter, Bauer, Erdogan, and Short all had simple aims:

      • To teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership

      This textbook is suitable for these courses: Principles of Management

      This textbook is suitable for 2 and 4 year institutions.


        • STRATEGY:
        • This text frames performance using the notion of the triple bottom-line: financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance.

        • There is a growing trend that students see themselves as entrepreneurs and active change agents, not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management.

        • Starting with the opening chapter, this text shows students how leaders and leadership are essential to personal and organizational effectiveness.

        • The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.

          See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

        In addition, the authors provide brief cases in the Instructors Manual for those who take a case approach to the course or who wish to incorporate cases.

        This edition of Principles of Management is dedicated to Dr. Mason Carpenter (1961-2011). Mason’s love for and commitment to teaching and research are sorely missed. His original vision for this book lives on in this edition as do many of his words and examples. Working with Mason was a joy and we are lucky to have had the chance to know him and call him a friend, coauthor, and colleague. Thank you, Mason.

Teaching Principles of Management? At Flat World, faculty access college textbooks with ease and delight in how much less their students pay for etextbook, even print formats. Flat World’s online editing platform allows faculty to adopt and modify textbooks by expert authors. Brilliant.

Mason A. Carpenter Univ Of Wisconsin-Madison

Mason (PhD, 1997, University of Texas at Austin) was the M. Keith Weikel professor of leadership at the University of Wisconsin-Madison’s Wisconsin School of Business. His research in strategic management concerned corporate governance, top management teams, social networks, and the strategic management of global startups and was published widely in leading management and strategy journals. He was also author of numerous books used in leading undergraduate, MBA, and education courses around the world, including Principles of Management published by Flat World Knowledge. He was associate editor of the Academy of Management Review and served on the editorial board of the Strategic Management Journal. At the University of Wisconsin, he was responsible for the undergraduate, MBA, and ExecMBA courses in business, corporate, and global strategy. With others, he had also advised the top management teams and business unit leaders of Fiskars, SABMiller, GE, Harley Davidson, Rockwell International, Vivendi, Kerry Ingredients, Covance, Danisco, Badger Meter, and Banta in the areas of strategy formulation, strategy implementation, and strategic change. His teaching accomplishments included MBA Professor of the Year, notoriety as one of the two most popular professors in several BusinessWeek MBA program polls, the Larson Excellence in Teaching award from the Wisconsin School of Business, and, most recently, a Distinguished Teaching award from the University of Wisconsin-Madison. He also worked to integrate experiential and behavioral perspectives of strategic management into the classroom through positions on the BPS and SMS Executive Committees, Doctoral and New Faculty BPS consortia, and the widely-used BPS Strategy Teaching Toolkit. He passed away in 2011 and is survived by his wife and two sons.
Talya bauer 2018

Talya Bauer Portland State University

Talya N. Bauer (Ph.D., Purdue University) is the Cameron Professor of Management and Affiliated Professor of Psychology at Portland State University. She is an award-winning teacher and researcher and recipient of the SIOP Distinguished Teaching Award as well as the Academy of Management Human Resource division’s Innovations in Teaching Award. She conducts research about relationships at work, including recruitment, applicant reactions to selection, onboarding, and leadership. Her work has been supported by grants from both the SHRM and SIOP Foundations and has been published in research outlets such as the Academy of Management Journal, Academy of Learning and Education Journal, Journal of Applied Psychology, Journal of Management, and Personnel Psychology. She has worked with dozens of government, Fortune1000, and start-up organizations and has been a Visiting Scholar in France, Spain, and at Google Headquarters. She has served in elected positions including the HRM Executive Committee of the Academy of Management and Member-at-Large for SIOP. She currently serves as an Associate Editor for the Journal of Applied Psychology (and is the former Editor of Journal of Management). Her work has been discussed in the New York Times, BusinessWeek, Wall Street Journal, Harvard Business Review, USA Today, and NPR’s All Things Considered. She is a fellow of SIOP, the American Psychological Association, and Association for Psychological Science.
Berrin erdogan

Berrin Erdogan Portland State University

Berrin Erdogan, Ph.D., is an Associate Professor of Management and the Express Employment Professionals Endowed Professor at Portland State University. She teaches Organizational Behavior and Human Resources Management. Her research interests focus on individual attachment to organizations through fairness, leader-subordinate relations, contextual factors such as organizational culture, and person-organization fit. Her work has been published in journals such as Academy of Management Journal, Journal of Applied Psychology, and Personnel Psychology. She conducted managerial seminars on the topics of motivation, organizational justice, performance appraisals, training and development and worked as a corporate trainer. She serves on the editorial boards of Journal of Applied Psychology, Journal of Management, Journal of Organizational Behavior and Personnel Psychology. Berrin Erdogan has a B.S. degree in Business Administration from Bogazici University, an M.S. degree in Behavioral Sciences from Istanbul University School of Business Administration, and a Ph.D. in Business Administration with a concentration in Organizational Behavior/Human Resources Management from University of Illinois at Chicago.
Jeremy short

Jeremy Short University of Oklahoma

Jeremy Short is the Rath Chair in Strategic Management at the University of Oklahoma. His award-winning teaching includes classes such as Principles of Management, Strategic Management, Entrepreneurship, and Management History. Short's research focuses on the determinants of firm and organizational performance. He has published more than fifty articles in such journals as Strategic Management Journal, Organization Science, Personnel Psychology, Organizational Behavior and Human Decision Processes, Academy of Management Learning and Education, and Journal of Management Education, among others. He is an associate editor for the Journal of Management and serves on the editorial board of Organizational Research Methods. He also coauthored the first Harvard Business School case in graphic novel format.
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