Textbook Details
International Business: Opportunities and Challenges in a Flattening World v1.0.1
- By:
- Mason A. Carpenter and Sanjyot P. Dunung
- Published:
- February 2012
- Discipline:
- Management & Organization Textbooks
- ISBN (Digital):
- 978-1-4533-4340-1
Brief Table of Contents
Chapter 1: Culture and Business
Chapter 2: International Trade and Foreign Direct Investment
Chapter 3: Global and Regional Economic Cooperation and Integration
Chapter 4: Foreign Exchange and the Global Capital Markets
Chapter 5: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management
Chapter 6: International Expansion and Global Market Opportunity Assessment