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Cover of International Business: Opportunities and Challenges in a Flattening World v3.0
January 2018
Page Count: 
ISBN (Digital): 

International Business: Opportunities and Challenges in a Flattening World

Version 3.0
By Mason A. Carpenter and Sanjyot P. Dunung

Key Features

  • Focus on the practical application of theory and information throughout the text.
  • Current and topical opening cases.
  • “Did You Know?” factoids about international business and local cultures.
  • “An Eye on Ethics” sections that provide examples of ethical issues that arise in international business.
  • End-of-chapter summaries including review questions, experiential exercises, and ethical dilemmas.
  • Closing section with specific and practical tools related to international business with supplemental support materials from each chapter.
  • Customizable.


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This textbook is suitable for the following courses: International Business and Introduction to Global Business.

Blending the authors’ two unique backgrounds—one as an academic and the other as a practitioner— Carpenter and Dunung present a fresh approach to the subject of international business. This textbook not only provides the foundation for the subject, but also helps today’s learners understand what is really relevant in today’s constantly changing global business arena. The authors stress the importances of seeing borders as bridges, and not barriers, as they encourage entrepreneurship and discuss strategy.

New in This Version

  • Up-to-date facts, statistics, and analysis.
  • New coverage of the ongoing changes in business and economics and their impact on cultural environments.
  • Updated information on the emerging markets, including markets in the Gulf and in Africa.
  • New analyses and perspectives on global businesses and their evolution.
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FlatWorld Homework

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Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Sample Syllabi

Sample Syllabi

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Mason A. Carpenter University of Wisconsin-Madison

Mason (PhD, 1997, University of Texas at Austin) was the M. Keith Weikel professor of leadership at the University of Wisconsin-Madison’s Wisconsin School of Business. His research in strategic management concerned corporate governance, top management teams, social networks, and the strategic management of global startups and was published widely in leading management and strategy journals. He was also author of numerous books used in leading undergraduate, MBA, and education courses around the world, including Principles of Management published by Flat World Knowledge. He was associate editor of the Academy of Management Review and served on the editorial board of the Strategic Management Journal. At the University of Wisconsin, he was responsible for the undergraduate, MBA, and ExecMBA courses in business, corporate, and global strategy. With others, he had also advised the top management teams and business unit leaders of Fiskars, SABMiller, GE, Harley Davidson, Rockwell International, Vivendi, Kerry Ingredients, Covance, Danisco, Badger Meter, and Banta in the areas of strategy formulation, strategy implementation, and strategic change. His teaching accomplishments included MBA Professor of the Year, notoriety as one of the two most popular professors in several BusinessWeek MBA program polls, the Larson Excellence in Teaching award from the Wisconsin School of Business, and, most recently, a Distinguished Teaching award from the University of Wisconsin-Madison. He also worked to integrate experiential and behavioral perspectives of strategic management into the classroom through positions on the BPS and SMS Executive Committees, Doctoral and New Faculty BPS consortia, and the widely-used BPS Strategy Teaching Toolkit. He passed away in 2011 and is survived by his wife and two sons.

Sanjyot P. Dunung CEO and Founder, Atma Global; Professor of Practice, Thunderbird School of Global Management

Sanjyot Dunung is CEO and founder of Atma Global, a leading-edge developer of innovative learning content and solutions, focusing on countries, cultures, and global business topics. The firm’s mission is to develop best-of-class, engaging learning solutions and products to help people of all ages understand and successfully interact with people from other cultures. Atma Insights, a digital streaming service, enables users to access essential culture, country, and global business learning videos. The firm’s Cultural Advisory Services provides thought leadership and assists institutions in understanding the impact of culture on their global business operations and objectives.


Sanjyot is a recognized leader in the field of cross-cultural learning and has extensive experience in developing innovative multimedia learning and content solutions. Sanjyot also periodically authors articles on international business and entrepreneurship. She has appeared on CNBC-TV, CNN International, Bloomberg TV, and various radio programs and is often a guest speaker at conferences and seminars addressing international business, global cultures, and entrepreneurship. 


Sanjyot has written sixteen books including International Business: Opportunities and Challenges in a Flattening World (FlatWorld); Global Business Management (FlatWorld); Straight Talk About Starting and Growing Your Own Business (McGraw Hill); and Doing Business in Asia: The Complete Guides (Simon & Schuster). Sanjyot began her career as a banker in New York with American and Japanese banks.


Sanjyot serves as the co-chair and mentor for Afghan women entrepreneurs through Project Artemis. Her first young-adult novel, Maddie & Sayara (Full Circle Media), explores the diverging paths of young girls around the world. Sanjyot is on the board of the Vote Mama Foundation, focused on removing legal, structural, and cultural barriers for working mothers, enabling them to run for elected office at every level of government. Sanjyot was selected as a Protégé member of the Committee of 200. She also served as a member of the Board of Directors of the U.S. Committee for UNICEF (United Nations Children’s Fund).


Sanjyot’s academic history includes a BA from Northwestern University and an MBA with an emphasis in International Finance from Thunderbird, the American Graduate School of International Management. She is a recipient of the school’s Distinguished Alumni Award and serves on the Thunderbird TGAN Advisory Board. Sanjyot was born in India and raised in Liverpool, England, and Chicago, USA. She now lives in New York with her three sons. 

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