International Business: Opportunities and Challenges in a Flattening WorldVersion 3.0
By Mason A. Carpenter and Sanjyot P. Dunung
- Focus on the practical application of theory and information throughout the text.
- Current and topical opening cases.
- “Did You Know?” factoids about international business and local cultures.
- “An Eye on Ethics” sections that provide examples of ethical issues that arise in international business.
- End-of-chapter summaries including review questions, experiential exercises, and ethical dilemmas.
- Closing section with specific and practical tools related to international business with supplemental support materials from each chapter.
This textbook is suitable for the following courses: International Business and Introduction to Global Business.
Blending the authors’ two unique backgrounds—one as an academic and the other as a practitioner— Carpenter and Dunung present a fresh approach to the subject of international business. This textbook not only provides the foundation for the subject, but also helps today’s learners understand what is really relevant in today’s constantly changing global business arena. The authors stress the importances of seeing borders as bridges, and not barriers, as they encourage entrepreneurship and discuss strategy.
New in This Version
- Up-to-date facts, statistics, and analysis.
- New coverage of the ongoing changes in business and economics and their impact on cultural environments.
- Updated information on the emerging markets, including markets in the Gulf and in Africa.
- New analyses and perspectives on global businesses and their evolution.
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