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Exploring Business

Homework system included
Karen Collins
December 2017
Page Count: 
Online Access Price: 
Full Color Book + Online Access Price: 

This textbook is suitable for the following courses: Introduction to Business, Entrepreneurship, MBA Introduction to Business Leveling Course.

Karen Collins, who developed and directed an award-winning Introduction to Business course, has created a textbook package that is supportive to both students and faculty. This text supports learning through content and teaching materials designed to help students master topics and assess their learning. The modular format has self-contained sections ending with a detailed summary and relevant exercises to assist learning. This textbook is flexible and meets the needs of four groups of instructors: those teaching the course using the textbook alone; those teaching the course using the comprehensive, optional Nike case (or a company of their choice) along with the text; those teaching the course using the optional business plan project along with the text; and those teaching the course by incorporating both the optional Nike case study and the business plan project along with the text.

New in This Version:
  • Instructors can now update the chapter order to suit their syllabus. The chapter order in the book, which can be easily changed through customization, follows an entrepreneurial approach.
  • New and enhanced chapter coverage, including a completely new chapter on operating in a digital marketing and social networking environment.
  • Improved interactive figures, exercises and assessment questions to help students practice and develop a better understanding of key concepts.
  • Numerous new business examples were added and several new topics that are crucial to business today were introduced.

  • Author-written instructor manual.
  • Uses a student-friendly, conversational writing style that simplifies complex materials, captures students’ attention, and makes reading the book enjoyable.
  • Covers the “essentials” and maintains academic rigor without burdening students and faculty with unnecessary detail.
  • Optional business plan project for students to work on alongside the course, including an Excel template to prepare financial reports.
  • Integrated Nike Case Study available for instructors who wish to introduce students to business using a dynamic case study.
  • Customizable.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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This book is now available with FlatWorld’s Homework System at no additional cost to your students.

With the new, easy-to-use Homework System, you will be able to assign questions and autograde homework. The system includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system (e.g. Canvas, Moodle, Brightspace/D2L, and Blackboard).

Visit the FlatWorld Homework page to learn more.

To schedule a demo for help in setting up FlatWorld Homework for your course, contact your Sales Rep or FlatWorld support.

Need assistance in supplementing your quizzes and tests? Our test item files (in Word format) contain many true/false, multiple choice, fill in the blanks, and short essay questions.

The Instructor Manual (in Word format) will help guide you through the main concepts of each chapter such as learning objectives, key terms and takeaways. Many also include explanations and answers to chapter exercises.

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

We have taken our test item file and created files to import into several Learning Management Systems. Click for detailed information and file availability.

Karen collins

Karen Collins Lehigh University

Dr. Karen Collins is professor emerita of accounting at Lehigh University in Bethlehem, Pennsylvania. She has a Ph.D. in accounting from Virginia Tech. Dr. Collins coordinated the university's Introduction to Business course taken by all first-year business students. Exploring Business has evolved based on Dr. Collins’ innovative and successful approach to Lehigh’s Introduction to Business course. She was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges of Business Administration.
Dr. Collins has won numerous teaching awards, including the Deming Lewis Faculty Award (for the faculty member who had the strongest influence on the ten-year graduating class); Stabler Award for Excellence in Teaching (for the faculty member who best demonstrates a mastery of his or her field and superior ability in communicating it to others), Coopers and Lybrand’s Excellence in Teaching and Learning Award (given to ten faculty members nationally in recognition of excellence in teaching), Coopers and Lybrand Faculty Internship (given to one faculty member nationally based on his or her positive influence on students), and the Andersen Consulting Faculty Fellowship for Excellence in Teaching (a two-year fellowship given to a faculty member who demonstrates excellence in course development). This fellowship allowed Dr. Collins to work with course designers at the firm’s national offices in Chicago in the development of the Introduction to Business course.
Dr. Collins’ research interests include upward mobility of women in accounting, quality of life issues, stress, and ethnic diversity in the accounting profession.
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