Textbook Details
- By:
- Karen Collins
- Published:
- July 2020
- Discipline:
- General Business Textbooks
- ISBN (Digital):
- 978-1-4533-3427-0
Exploring Business v4.0 is designed to flexibly support a variety of learning environments and teaching strategies. A strong entrepreneurial theme throughout reflects our rapidly evolving business environment. Suitable for introduction to business or introduction to entrepreneurship courses taught at the undergraduate level at two- and four-year colleges and universities.
Brief Table of Contents
Part 1: Business in a Dynamic Environment
Chapter 1: The Foundations of Business
Chapter 2: Entrepreneurship
Chapter 3: Selecting a Form of Business Ownership
Chapter 4: Business Ethics and Social Responsibility
Part 2: Operating a Successful Business
Chapter 5: Managing for Business Success
Chapter 6: Recruiting, Motivating, and Keeping Quality Employees
Chapter 7: Product Design and Development
Chapter 8: Operations Management in Manufacturing and Service Industries
Part 3: Marketing in an Ever-Changing World
Chapter 9: Business in a Global Environment
Chapter 10: Marketing: Providing Value to Customers
Chapter 11: Operating in a Digital Marketing and Social Networking Environment
Part 4: Financing the Company
Chapter 12: The Role of Accounting in Business
Chapter 13: Managing Financial Resources
Part 5: Bonus Chapters
Chapter 14: Teamwork and Communications
Chapter 15: Personal Finances
Chapter 16: Managing Information and Technology
Chapter 17: The Legal and Regulatory Environment of Business
Part 6: Appendices
Chapter 18: Appendix: Introducing Your Business Plan Project
Chapter 19: Appendix: Estimating Sales
Chapter 20: Appendix: Preparing Financial Reports with the Excel Template