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Cover of The Sustainable Business Case Book v1.0
Published: 
August 2012
Page Count: 
336
ISBN (Digital): 
978-1-4533-4677-8

The Sustainable Business Case Book

Version 1.0
By Ross Gittell, Matt Magnusson, and Michael Merenda

Included Supplements

Key Features

  • Engaging case studies with real-world application.
  • Student-friendly approach.
  • Customizable.

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This textbook is suitable for the following courses: Courses include Introduction to Business and Sustainable Business Enterprise.

The Sustainable Business Case Book combines the theory of sustainability with key concepts and analytical information with a collection of real-world cases that provide perspective and practical guidance on how sustainable businesses operate.

  • About the Authors
  • Acknowledgments
  • Dedication
  • Preface

    • Chapter 1: Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks

  • 1.1 Introduction
  • 1.2 Overview of Sustainable Business
  • 1.3 What Does It Mean to Be a Sustainable Business?
  • 1.4 What Is Required for a Sustainability Perspective?
  • 1.5 The Business Case for Sustainability
  • 1.6 A Strategic Approach to Sustainable Business Practice

    • Chapter 2: The Science of Sustainability

  • 2.1 Introduction
  • 2.2 Sustainability Economics
  • 2.3 Life and Climate System of Earth
  • 2.4 Human Activity Impacts on Ecosystems
  • 2.5 In-Depth Discussion of Sustainability Topics

    • Chapter 3: Government, Public Policy, and Sustainable Business

  • 3.1 Introduction
  • 3.2 Factors That Influence Public Policy
  • 3.3 Business and Government Relations: How Do Government and Business Interact?
  • 3.4 Market Failures and the Role of Public Policy
  • 3.5 Public Policy Features and Examples
  • 3.6 Environmental and Energy Policies

    • Chapter 4: Accountability for Sustainability

  • 4.1 Overview
  • 4.2 Sustainability Reporting
  • 4.3 Sustainability Reporting Process
  • 4.4 Sustainability Reporting Guidelines and Frameworks
  • 4.5 Certification
  • 4.6 Life Cycle Management and Sustainability
  • 4.7 Conclusion

    • Chapter 5: Entrepreneurship, Innovation, and Sustainable Business

  • 5.1 Introduction
  • 5.2 Overview of Entrepreneurship
  • 5.3 The Keys to Successful Sustainability Entrepreneurship
  • 5.4 Innovation and Sustainability
  • 5.5 Conclusion

    • Chapter 6: Sustainable Business Marketing

  • 6.1 What Is Sustainable Marketing?
  • 6.2 Green Marketing Strategy and the Four P's of Marketing
  • 6.3 Market Barriers to Sustainability Products
  • 6.4 Business Risks of Sustainability Marketing
  • 6.5 Keys to Marketing a Sustainable Brand

    • Chapter 7: Case: Sustainable Business Entrepreneurship: Simply Green Biofuels

  • 7.1 Introduction to Simply Green
  • 7.2 Biodiesel
  • 7.3 The Challenges and Overcoming Them
  • 7.4 Getting the Business Off the Ground
  • 7.5 The Keys to Success
  • 7.6 Why No Profits?
  • 7.7 Limits of Always Focusing on Doing the Right Thing
  • 7.8 Conclusion
  • 7.9 Appendix: Simply Green Timeline

    • Chapter 8: Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product

  • 8.1 Introduction
  • 8.2 Marketing Focus on the Triple Bottom Line: People, Planet, and Profit
  • 8.3 Taking Seventh Generation to the Next Level: The Challenge Ahead

    • Chapter 9: Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters, Inc.

  • 9.1 Introduction
  • 9.2 Green Mountain’s Sustainable Business Model
  • 9.3 The Coffee Industry’s Supply Chain
  • 9.4 Sustainability and Corporate Social Responsibility at Green Mountain Coffee Roasters, Inc.
  • 9.5 Going Forward

    • Chapter 10: Case: Oakhurst Dairy: Operations Management and Sustainability

  • 10.1 Overview
  • 10.2 Introduction
  • 10.3 Greenhouse Gases (GHGs) and the US Dairy Industry
  • 10.4 Oakhurst: Improving Business Value through Sustainable Practice
  • 10.5 Going Forward: Opportunities and Challenges

    • Chapter 11: Case: Accounting for Sustainability: How Does Timberland Do It and Why?

  • 11.1 Introduction
  • 11.2 Sustainability Reporting at Timberland
  • 11.3 Business Value of Sustainability Reporting
  • 11.4 Looking Forward: New Corporate Parent and New Corporate Social Responsibility Leader

    • Chapter 12: Case: Sustainable Investing: Pax World Helping Investors Change the World

  • 12.1 For Tomorrow
  • 12.2 Introduction to Socially Responsible Investing (SRI)
  • 12.3 Pax World
  • 12.4 Pax World’s Approach to Investing
  • 12.5 Pax World Looking Forward

    • Chapter 13: Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt

  • 13.1 Introduction
  • 13.2 Stonyfield Farm: A Sustainability-Focused Start-Up
  • 13.3 Stonyfield’s Social Mission
  • 13.4 Organics and Natural Foods Industry
  • 13.5 Stonyfield’s Strategy and Execution
  • 13.6 Moving On
  • 13.7 Conclusion
    • Instructor’s Manual

    Instructor’s Manual

    The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

    Instructor’s Manual

    PowerPoint Lecture Notes

    PowerPoint Lecture Notes

    A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

    PowerPoint Lecture Notes

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    Ross Gittell University of New Hampshire-Main Campus

    Dr. Ross Gittell is well-known in economic and policy circles as an authority for economic analysis and forecasting. Prior to his appointment as Chancellor at CCSNH, he was the James R. Carter Professor at the Whittemore School of Business and Economics at University of New Hampshire. Dr. Gittell is active on numerous boards and commissions. He is Vice President, Forecast Manager, and a board member of the New England Economic Partnership. He was appointed by Governor Hassan and by Governor Benson to the New Hampshire Consensus Revenue Estimating Committee. Dr. Gittell has received several awards, including the Champion of Educational Opportunity Award from the NH Educational Opportunity Association and the Award for Excellence in Service from the NH Department of Resources and Economic Development.

    Matt Magnusson University of New Hampshire-Main Campus

    Matt Magnusson is a graduate of the University of New Hampshire’s (UNH) Whittemore School of Business and Economics with a master of business administration. He currently is earning his Ph.D. in natural resources and environmental studies at UNH and is also an adjunct lecturer at UNH, teaching sustainability business models. He has provided analysis on the economic impacts of several different environmental public policy initiatives, including work on the NH Renewable Portfolio Standard (RPS) and the Regional Greenhouse Gas Initiative (RGGI), a carbon cap-and-trade program in the Northeast. Other research includes “New Hampshire’s Green Economy and Industries: Current Employment and Future Opportunities,” “Economic Impact of the Proposed Antrim 30 MW Wind Power Project in Antrim, New Hampshire,” and the economic analysis of policies proposed in “The New Hampshire Climate Action Plan,” performed for the NH Climate Change Task Force.

    Michael Merenda University of New Hampshire-Main Campus

    Dr. Merenda is a Professor of Strategic Management and Entrepreneurship and Chair of the Management Departments in the Whittemore School of Business and Economics at the University of New Hampshire. His current research interests are in: Case research, The Role of Entrepreneurial Education in Fostering Entrepreneurship; TMT Experience in Venture Creation and The Strategic Use of Information Technology in SME Competitiveness. His research has appeared in: International Journal of E-Business Research, International Journal of Case Method Research & Application, Journal of Excellence in College Teaching, The Case Research Journal, Telecommunication Policy, Journal of Industrial and Corporate Change, Sloan Management Review, Journal of Business & Entrepreneurship, and International Entrepreneurship and Management Journal. Mike is Director of the University’s Annual Holloway Prize, Innovation-To-Market Competition and his students regularly participate in the Annual I2P (Idea to Product) Global Competition. Mike received his B.S. and M.B.A. degrees from Northeastern University and Ph.D. from the University of Massachusetts.
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