Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content

Request an Examination Copy

FlatWorld offers examination copies of our textbooks to educators at no cost.

Textbook Details

Newer Version Available
Cover of Entrepreneurial Finance v2.0
Entrepreneurial Finance v2.0
William S. Hettinger and John Dolan-Heitlinger
February 2019
Finance Textbooks
ISBN (Digital): 

Entrepreneurial Finance v2.0 is an easy-to-understand for finance book which covers the fundamental basics of finance. It presents key concepts in a straightforward, consistent manner and clearly explains what key financial information means and how to use it effectively to plan, launch or run a business. Throughout the book, Hettinger and Dolan-Heitlinger use case studies that are representative of the business that students are likely to encounter in the real world, including a retail shop, small manufacturing business, and medical office.

Brief Table of Contents

Chapter 1: How Businesses Make Money

Chapter 2: Three Sample Companies

Chapter 3: Cash Flow Statements: The Basics

Chapter 4: Profit and Loss Statement Basics

Chapter 5: Difference between Cash and Profit

Chapter 6: Balance Sheet Basics

Chapter 7: How the Balance Sheet Varies by Business Type

Chapter 8: How Financial Statements Tie Together

Chapter 9: Understanding the Indirect Cash Flow Statement

Chapter 10: Evaluating Profitability

Chapter 11: Working Capital and Operational Efficiency

Chapter 12: Can You Pay Your Bills?

Chapter 13: Can You Pay the Bank?

Chapter 14: Measuring Percentage Change

Chapter 15: Using Finance Tools to Manage Your Business

Chapter 16: What to Consider When Starting Your Business

Chapter 17: Legal and Your Business

Chapter 18: Accounting and Your Business

Chapter 19: Taxes and Your Business

Chapter 20: Starting Your Business

Chapter 21: When Growth Makes Sense

Chapter 22: Planning and Budgeting Growth

Chapter 23: Evaluating Growth

Chapter 24: Sales Projection Analysis

Chapter 25: Cost–Benefit Analysis

Chapter 26: Time Value of Money

Chapter 27: Doing Business Internationally

Chapter 28: Finding Money to Start and Operate Your Business

Appendix A: Planning Your Business

Appendix B: Making Your Business Legal

Appendix C: Planning Your Accounting and Taxes

Appendix D: Startup Expenses

Appendix E: Sales and Cost of Goods Sold Forecast

Appendix F: Monthly Expenses

Appendix G: Cash Needs Forecast

Appendix H: Sensitivity Analysis

Appendix I: Business Forecasting Model

Back to top