Brief Table of Contents

Chapter 1: Setting the Stage: Technology and the Modern Enterprise

Chapter 2: Zara: Fast Fashion from Savvy Systems

Chapter 3: Strategy and Technology: Concepts and Frameworks for Achieving Success

Chapter 4: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail

Chapter 5: Netflix: Sustaining Leadership in an Epic Shift from Atoms to Bits

Chapter 6: Moore’s Law and More: Fast/Cheap Computing and What This Means for the Manager

Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction

Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

Chapter 9: Shein and Temu: E-commerce Giants from Asia Grow Globally

Chapter 10: Platforms, Network Effects, and Competing in a Winner-Take-All World

Chapter 11: Social Media, Peer Production, and Leveraging the Crowd

Chapter 12: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech

Chapter 13: From Facebook to Meta: Platforms, Privacy, and Big Business from the Social Graph

Chapter 14: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

Chapter 15: Understanding Software: A Primer for Managers

Chapter 16: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts

Chapter 17: Data and Competitive Advantage: Databases, Analytics, and Prepping Data for Use with AI

Chapter 18: Artificial Intelligence—the Tech Impacting Nearly Every Industry

Chapter 19: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve

Chapter 20: A Manager’s Guide to the Internet and Telecommunications

Chapter 21: Information Security: Barbarians at the Gateway (And Just about Everywhere Else)

Chapter 22: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Appendix A: Essential Skills for Excel