Brief Table of Contents

Chapter 1: Setting the Stage: Technology and the Modern Enterprise

Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success

Chapter 3: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail

Chapter 4: Zara: Fast Fashion from Savvy Systems

Chapter 5: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits

Chapter 6: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager

Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction

Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

Chapter 9: Platforms, Network Effects, and Competing in a Winner-Take-All World

Chapter 10: Social Media, Peer Production, and Leveraging the Crowd

Chapter 11: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech

Chapter 12: Facebook: Platforms, Privacy, and Big Business from the Social Graph

Chapter 13: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

Chapter 14: Understanding Software: A Primer for Managers

Chapter 15: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts

Chapter 16: Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning

Chapter 17: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve

Chapter 18: A Manager’s Guide to the Internet and Telecommunications

Chapter 19: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

Chapter 20: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Appendix A: Essential Skills for Excel