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December 2021
Cover of Introduction to Public Speaking: An Inductive Approach v1.0
December 2021
Page Count: 
478 (est)
ISBN (Digital): 

Introduction to Public Speaking: An Inductive Approach

Version 1.0
By Mark Ward Sr.

Included Supplements

Homework and supplements available February 1, 2022.

Key Features

  • Traditional organization matches most course syllabi, making transitions from currently assigned texts simple and straightforward.
  • Friendly and casual tone, as reflected in chapter titles, plus abundant visual illustrations of concepts appeal to both Generation Z and older students.
  • Connects with “digital native” learners accustomed to receiving information in brief bites.
  • Students begin with the more easily grasped “mechanics” of short speech segments as they learn one part of a speech at a time (introduction, conclusion, main points, transitions, etc.).
  • Concrete tasks precede abstract concepts, so students build confidence and gain familiarity with excellent practices before tackling tasks such as audience analysis and topic selection.
  • Small group exercises throughout the text build peer support and reduce speech anxiety.
  • Three master rubrics—for the written outline, speech content, and speech delivery—appear throughout the text as a constant baseline to guide students’ step-by-step progress through the checklists provided in the rubrics.
  • With the rubrics, students know exactly what is expected of them and feel less anxiety, while faculty can better provide quick, thorough, and consistent feedback.
  • By breaking down speech components and providing rubrics, the inductive approach adapts readily and effectively to online courses and facilitates teaching by graduate assistants.
  • Supportive learning structure includes:
    • Pertinent portion of the applicable grading rubric as an overview for the material covered in the following chapter
    • Learning Objectives organized by main section to preview that section’s key concepts
    • Key Takeaways at the end of every main section that summarize that section’s key concepts
    • Exercises at the end of every main section to guide students on how to apply what they have just learned
    • Incorporates model introductions, model conclusions, model outlines, models for other speech components, and templates and worksheets for class exercises.
  • Appendices to several early chapters feature author-annotated versions of model speeches that develop students' ability to critically analyze their own speeches.
  • Access to FlatWorld Homework is complimentary with every purchase of FlatWorld’s online reader. Features a video-uploading tool that enables students to record and share recorded speeches within a secure grading environment. Integrated grading rubrics drawn from the book can be customized or fully new rubrics can be uploaded by adopters.

Introduction to Public Speaking: An Inductive Approach is appropriate for the Introduction to Public Speaking course taught at the undergraduate level at two- and four-year colleges and universities.

Introduction to Public Speaking: An Inductive Approach brings a fresh and common-sense strategy to teaching and learning public speaking. This book’s inductive approach guides students to learn and practice each part of a public speech one component at a time. Confidence grows and competence naturally develops as learners build the necessary skills, one by one, that are required to conceptualize, research, prepare, and successfully deliver a full speech. The deductive approach used by other books can overwhelm students and stoke anxiety. This is because deductive learners are typically expected to deliver fully finished speeches before they thoroughly understand each component. In contrast, Introduction to Public Speaking: An Inductive Approach is constructed to assuage anxiety and build competence with its supportive, step-by-step learning strategy.

To begin, students prepare and present short speech segments of 1–2 minutes in length. These initial speeches are based on models provided in the book and separately focus on each speech component. Learners immediately become familiar with all the core building blocks of a successful speech. As a result, students feel in better control of the entire learning process. Encouraged by initial successes with manageable exercises, students are less apprehensive as they contemplate more fully composed speeches. Further, by concentrating on and practicing one speech segment or skill at a time, students better retain what they have learned over time. 

In Progress

All instructor supplements will be available by February 1, 2022.

Homework system for this title will be live by February 1, 2022.

  • Dedication
  • About the Author
  • Preface
  • Acknowledgments
  • Chapter 1: Taking It Easy: Explaining the Inductive Approach

  • 1.1 Being Honest
  • 1.2 Constructing Knowledge
  • 1.3 Flipping the Script
  • 1.4 Making a List
  • 1.5 Following a Model
  • 1.6 About Picking a Topic
  • 1.7 Learning with a Group
  • 1.8 A Word of Encouragement
  • Part 1: Your First Speech

    Chapter 2: Best Foot Forward: Introducing Your Speech

  • 2.1 Your Opening Scene
  • 2.2 Gain Your Audience’s Attention
  • 2.3 Establish Why Your Topic Matters
  • 2.4 Establish Your Credibility
  • 2.5 State Your Thesis
  • 2.6 Preview Your Main Points
  • 2.7 Transition to Your First Main Point
  • 2.8 Outline Your Introduction
  • Chapter 3: All’s Well That Ends Well: Concluding Your Speech

  • 3.1 That’s a Wrap!
  • 3.2 Transition to Your Conclusion
  • 3.3 The Big Picture
  • 3.4 Review Main Points and Restate Thesis
  • 3.5 Provide Memorable Closure and Call to Action
  • 3.6 Outline Your Conclusion
  • Chapter 4: You’re a Natural: Speaking Extemporaneously

  • 4.1 On the Edge of Your Seat?
  • 4.2 Four Presentation Types
  • 4.3 Writing Your Notecards
  • 4.4 Extemporizing Your Speech
  • Chapter 5: Call for Backup: Supporting Your Points

  • 5.1 As Seen on the Internet
  • 5.2 Four Types of Supporting Material
  • 5.3 A Word of Warning
  • 5.4 Identifying Sources of Supporting Material
  • 5.5 Evaluating Your Supporting Material
  • 5.6 Thou Shall Not Steal
  • 5.7 What Is Plagiarism?
  • 5.8 Citing Your Sources
  • Chapter 6: Cue the Audience: Transitioning Between Points

  • 6.1 Coming to You Live!
  • 6.2 Cues Make Communication Possible
  • 6.3 Connecting the Dots
  • 6.4 Three Types of Transitions
  • 6.5 Real-Life Applications
  • Chapter 7: Put It in Writing: Outlining Your Speech

  • 7.1 Prepare for Takeoff
  • 7.2 What You Outline Guides What You Say
  • 7.3 Constructing Your Outline
  • 7.4 From Outline to Notecards to Delivery
  • Chapter 8: Come Talk to Me: Delivering Your Speech

  • 8.1 Your Voice Is an Instrument
  • 8.2 Vocal Basics
  • 8.3 Vocal Problems
  • 8.4 The “Body” of Your Speech
  • 8.5 Choosing Your Words
  • Part 2: Your Informative and Persuasive Speeches

    Chapter 9: Get to the Point: Formulating Your Thesis and Main Points

  • 9.1 Congratulations . . . and Moving Ahead
  • 9.2 Composing Your Thesis Statement
  • 9.3 Formulating Your Main Points
  • 9.4 Your Next Speech
  • 9.5 Real-Life Career Scenario
  • Chapter 10: Follow Me: Organizing and Visualizing Your Main Points

  • 10.1 Good News, Bad News
  • 10.2 Organize—and Visualize
  • 10.3 Organize Your Points
  • 10.4 Visualize Your Points
  • 10.5 Real-Life Career Scenarios
  • Chapter 11: Now I Get It: Informing and Persuading Your Audience

  • 11.1 Telephones, Tennis, and Talk
  • 11.2 The Informative Speech
  • 11.3 The Persuasive Speaker
  • 11.4 The Persuaded Audience
  • Chapter 12: That Sounds Interesting: Selecting Your Topic

  • 12.1 Let the Topic Select You
  • 12.2 Assessing the Speaker (You)
  • 12.3 Assessing the Audience
  • 12.4 Assessing the Context
  • 12.5 Assessing the Topic
  • Part 3: Beyond the Basics

    Chapter 13: But Wait, There’s More: Other Types of Public Speaking

  • 13.1 The Public Speaking Continuum
  • 13.2 Memorized and Manuscript Speeches
  • 13.3 Speeches of Description and Demonstration
  • 13.4 Impromptu Speeches
  • Chapter 14: Give a Listen: Critiquing Public Speeches

  • 14.1 Reverse Engineering
  • 14.2 What Is Critical Thinking?
  • 14.3 Critical Listening
  • 14.4 Critical Evaluation and Response
  • 14.5 What Are Ethics?
  • 14.6 Ethical Listening
  • 14.7 Ethical Evaluation
  • 14.8 Ethical Response
  • Chapter 15: On the Job: The Role of Speaking in Your Career

  • 15.1 Getting Personal
  • 15.2 Interpersonal Speaking—Small Talk, Big Deal
  • 15.3 Group Speaking—Decisions and Roles
  • 15.4 Organizational Speaking—Joining the System
  • 15.5 Mediated Speaking—Rich and Lean
  • 15.6 Intercultural Speaking—Staying Mindful
  • 15.7 A Personal Word
  • Appendix A: Chapter 2 Appendices

  • A.1 “The Value of a College Education” Speech Introduction, Version 1 Manuscript
  • A.2 “The Value of a College Education” Speech Introduction, Version 1 Annotated
  • A.3 “The Value of a College Education” Speech Introduction, Version 2 Manuscript
  • A.4 “The Value of a College Education” Speech Introduction, Version 2 Annotated
  • A.5 “The Value of a College Education” Speech Introduction, Version 3 Manuscript
  • A.6 “The Value of a College Education” Speech Introduction, Version 3 Annotated
  • A.7 “The Value of a College Education” Speech Introduction Blank Template Outline
  • Appendix B: Chapter 3 Appendices

  • B.1 “The Value of a College Education” Speech Conclusion, Version 1 Manuscript
  • B.2 “The Value of a College Education” Speech Conclusion, Version 1 Annotated
  • B.3 “The Value of a College Education” Speech Conclusion, Version 2 Manuscript
  • B.4 “The Value of a College Education” Speech Conclusion, Version 2 Annotated
  • B.5 “The Value of a College Education” Speech Conclusion, Version 3 Manuscript
  • B.6 “The Value of a College Education” Speech Conclusion, Version 3 Annotated
  • B.7 “The Value of a College Education” Speech Conclusion, Blank Outline Template
  • Appendix C: Chapter 4 Appendices

  • C.1 Version 1 Model Introduction Text and Notecards
  • C.2 Version 1 Model Conclusion Text and Notecards
  • C.3 Version 2 Model Introduction Text and Notecards
  • C.4 Version 2 Model Conclusion Text and Notecards
  • C.5 Version 3 Model Introduction Text and Notecards
  • C.6 Version 3 Model Conclusion Text and Notecards
  • Appendix D: Chapter 5 Appendices

  • D.1 Worksheet for Breaking Down Types of Supporting Materials
  • D.2 Worksheet for Breaking Down Sources of Supporting Materials
  • D.3 Worksheet for Researching Supporting Materials
  • D.4 Worksheet for Organizing Supporting Materials
  • Appendix E: Chapter 7 Appendices

  • E.1 Model Outline Template
  • Appendix F: Chapter 8 Appendices

  • F.1 Radio Commercial Script for Voice Practice
  • Appendix G: Chapter 10 Appendices

  • G.1 Sample PowerPoint for “The Value of a College Education”
  • Appendix H: Chapter 12 Appendices

  • H.1 Self-Assessment Worksheet
  • H.2 Audience Assessment Worksheet
  • Appendix I: Chapter 14 Appendices

  • I.1 Speech Evaluation Rubric
  • I.2 Information Evaluation Worksheet
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    Mark Ward Sr. University of Houston-Victoria

    Mark Ward Sr. (PhD Clemson University) is Associate Professor of Communication at the University of Houston-Victoria, where he directs the speech program and teaches organizational, professional, intercultural, media, and conflict communication. His research on popular religious communication and media has been published in more than thirty scholarly articles and essays. His six books include the multivolume series The Electronic Church in the Digital Age, which received the Clifford G. Christians Ethics Research Award, and the FlatWorld text Organizational Communication: Theory, Research, and Practice with Jason Wrench and Narissra Punyanunt-Carter. He is a winner of the David R. Maines Narrative Research Award and Digital Religion Research Award and has received multiple Article of the Year awards from the Religious Communication Association. In 2018 he was named his institution’s scholar of the year. Before entering academe, he was communications director and journal editor for several national nonprofit organizations. As an independent writer, he has authored more than 2,000 feature articles for national trade and professional magazines, and as a broadcaster his experience ranges from local radio announcer and deejay to national program syndication and voice talent.

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